The grocery store’s chief know-how, information and advertising and marketing officer has been awarded the title of Marketer of the Yr on the Advertising Week Awards 2025.
Sainsbury’s chief know-how, information and advertising and marketing officer Mark Given has been named Marketer of the Yr on the 2025 Advertising Week Awards.
Given was chosen from the Advertising Week High 100 rating, sponsored by Digitas, which is a aggressive shortlist of the highest-rated entrepreneurs throughout a number of sectors.
He was promoted to chief advertising and marketing, information and sustainability officer in January, earlier than his remit was expanded in September together with his promotion to chief know-how, information and advertising and marketing officer.
Sainsbury’s mentioned Given’s increasing remit “displays the strategic significance of know-how and AI in delivering excellent buyer expertise”. Chief know-how officer Rob Barnes studies into Given.
His give attention to know-how coincides with the expansion of Sainsbury’s Nectar loyalty programme. The Nectar Costs providing spans greater than 9,000 merchandise, with over 1 million clients accessing personalised financial savings every week. The corporate is working to ship 500 million weekly personalised presents.
Sainsbury’s celebrated its highest market share beneficial properties since 2016 within the yr to 1 March 2025, as first quarter gross sales rose by 4.9% for the Sainsbury’s model and 4.4% for Argos. In July, Sainsbury’s group CEO Simon Roberts put the rise in gross sales at Argos partly all the way down to enhancements within the digital expertise, promotional occasions and The A-Listing advertising and marketing marketing campaign.
This recognition displays the unimaginable groups at Sainsbury’s who deliver our buyer obsession to life every single day.
Mark Given, Sainsbury’s
The retailer’s worth perceptions have additionally grown 370 foundation factors over the previous 4 years, with high quality perceptions up 200 foundation factors – credited partly to the Subsequent Stage technique and ‘save and make investments to win’ programme.
From a buyer perspective, the variety of major clients – who buy from Sainsbury’s as their major store – has risen 18% prior to now 4 years. Virtually 20% of “huge basket” clients over Christmas 2024 had been solely new to the grocery store.
Representing a breadth of promoting experience, our judges had been impressed by Given’s expertise and position in re-shaping Sainsbury’s portfolio of manufacturers.
“I’m actually honoured to be named Advertising Week’s Marketer of the Yr,” says Given.
“This recognition displays the unimaginable groups at Sainsbury’s who deliver our buyer obsession to life every single day. Innovation sits on the coronary heart of how we construct our manufacturers at all times listening and evolving to fulfill the wants of the tens of millions of people that store with us. I’m happy with what we’ve achieved collectively and much more enthusiastic about what’s nonetheless to return.”
Advertising Week’s editor-in-chief, Russell Parsons, provides: “For our Marketer of the Yr, we search for a advertising and marketing chief who has had a demonstrable influence on the success of their firm, and who demonstrates what good advertising and marketing management appears to be like like. And Mark matches that invoice. He has been integral to the success of Sainsbury’s and has seen his position develop additional, including know-how and information to sustainability and advertising and marketing – testomony to the affect he has earned.”
Given joined Sainsbury’s in 2013 as head of name communications, with duty for promoting and communication output throughout all purchased, owned and earned channels. Two years later he was promoted to director of promoting planning and propositions director, a remit which included possession of the company buyer plan, Nectar loyalty scheme and buyer expertise design.
He then spent two years as advertising and marketing director, earlier than being appointed CMO in 2019.
Previous to becoming a member of Sainsbury’s, Given was head of sponsorship at O2, main the Precedence programme, and he additionally held model director roles at Heineken and P&G.
