Within the newest episode, we focus on what new IPA analysis tells us about influencer ROI and its position in a “potent fashionable media combine”.
With over half (54%) of brand name entrepreneurs planning to extend influencer spend in 2025, in keeping with WFA knowledge, funding in creators is turning into a considerable a part of most advertising and marketing budgets.
Recent from the discharge of recent IPA knowledge revealing the ROI of influencer advertising and marketing, on this version of the podcast we’re taking inspiration from our Influencers Explored sequence to debate the numbers, ask what the professionalisation of creators means for manufacturers and the way companies can higher assist influencer wellbeing.
Host Charlotte Rogers, deputy managing editor and head of perception, is joined by reporter Amrit Virdi and Jane Christian, govt vice-president of analytics at WPP Media and creator of the IPA analysis.
Our panel is rounded off by Simon Harwood, international effectiveness director at influencer company Billion Greenback Boy, and Scott Guthrie, director normal of the Influencer Advertising and marketing Commerce Physique.
We focus on what it’s about influencer content material that’s driving ROI, why a robust creator-brand match is important and ask whether or not the IPA analysis will assist entrepreneurs safe higher funding.
Our friends additionally debate what the rising professionalisation of the influencer financial system means for manufacturers and think about the impression on UK creators of the brand new All-Occasion Parliamentary Group.
Forward of the subsequent episode in Advertising and marketing Week’s common sequence, discover The Advertising and marketing Week Podcast on Apple Podcasts, Spotify and Acast.
