RPA has named chief media officer Jim Helberg as its new CEO, succeeding Pete Imwalle, who has left the company after greater than three a long time, the company confirmed to ADWEEK.
Imwalle spent 32 years at RPA, rising by way of the ranks to chief govt, a job he held throughout a interval of continued independence for the Santa Monica-based company and marked by longstanding relationships with marquee shoppers like American Honda. His departure marks a major management shift for the biggest unbiased promoting company on the West Coast.
Helberg, who has served as RPA’s EVP and chief media officer since 2017, has practically a decade of expertise on the company; beforehand, he held senior roles at Spark Foundry. He has additionally served on the 4A’s Media Management Council and is an adjunct professor of media technique on the College of Oklahoma.
Helberg will work carefully with company president and COO Brett Bender to “architect an enhanced strategic method to RPA’s providing” amid ongoing shifts within the company panorama, the company mentioned in a press release.
“I admire the belief RPA has positioned in me,” Helberg mentioned in a press release. “I welcome the chance to construct upon RPA’s previous and acknowledge how nicely positioned our unbiased company is to help our shoppers in reaching higher enterprise success.”
RPA’s shopper roster additionally contains comfort retailer chain ampm, Flats.com, Houses.com, Arco, Farmers Insurance coverage Group, La-Z-Boy, LoopNet, Southern California Edison, and TXU Vitality.
