MILAN — Colmar has popped up at Milan’s Centrale practice station, providing mountain aficionados fleeing the town for a winter getaway or Winter Olympics lovers on their approach to see the Video games a last-minute probability to purchase a puffer.
The skiwear and sportswear specialist based in 1923 in Monza, a number of miles north of Milan, has opened a short lived store contained in the railway station right here, mounting a 270-square-foot sales space formed because the Lagazuoi cable automotive, a snowboarding facility in Cortina d’Ampezzo, the tony winter resort vacation spot in northern Italy that can be residence to the Olympics subsequent 12 months alongside Milan.
The pop-up retailer will stay open till Feb. 25, masking all the length of the Video games, which run from Feb. 6 to 22.
The shop will carry the Colmar Originals way of life division’s collections launched in 2009 to flank the model’s performancewear. To make certain, Colmar has been linked with winter sports activities all through its historical past, having been worn by Italian ski champions during the last century, from Leo Gasperl to Zeno Colò.
Colmar Originals, designed by the inner crew, has over time teamed with a roster of style designers, together with Shayne Oliver for the A.G.E. venture and, most lately, with White Mountaineering’s Yosuke Aizawa.
Decked in Klein blue, the pop-up options white furnishings and fiery crimson accents — the three colours collectively nodding to the model’s emblem. The checker plate steel flooring recollects snowboarding amenities, whereas white fake fur particulars mimic snow.
The Colmar cablecar-shaped pop-up at Milan’s Centrale practice station.
Courtesy of Colmar
Colmar marked its a hundredth anniversary in 2023 conscripting artist and streetwear darling Joshua Vides for its centennial capsule. The ten-piece lineup impressed by archival designs was splashed with the artist’s thick, black, Roy Lichtenstein-esque strains and graphics.
Via its skiwear division Colmar has been the clothing store of winter sports activities athletes internationally, most lately supplying gear to the France and Slovenia groups.
