NBC Information’ In the present day has made it two weeks in a row as America’s No. 1 morning present, pushing off a powerful problem from ABC Information’ Good Morning America.
For the week of September 29, In the present day’s declare to the highest spot was aided by 33,000 further whole viewers, whereas within the Adults 25-54 demo, it maintained its first-place place with the assistance of 76,000 extra viewers.
Nevertheless, all three morning exhibits noticed declines within the advertiser-coveted demo, regardless of posting week-to-week features in whole viewers.
Based on nationwide reside+same-day huge information plus program scores from Nielsen, GMA averaged 2.666 million whole viewers and 469,000 viewers within the A25-54 demo for the week of September 29. In comparison with the earlier week, ABC Information’ morning present elevated in whole viewers by +3% however decreased by -6% within the demo. its efficiency to the identical week in 2024 (September 30), GMA was up by +2% in whole viewers and by +3% within the demo.
In the present day continued its first-place reign within the demo with 545,000 viewers, and it was the No. 1 community in whole viewers with 2.699 million viewers for the just-concluded week. The printed skilled a progress of +1% in whole viewers however a decline of -5% within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, In the present day was up by +5% in whole viewers however down -19% within the demo.
Lastly, CBS Mornings had 1.890 million whole viewers and 283,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +2% in whole viewers however down -4% within the A25-54 demo. Throughout the identical interval in 2024, CBS Mornings skilled a -5% decline in whole viewers and a -25% decline within the demo.
ABC NBC CBS • Complete Viewers: 2,666,000 2,699,000 1,890,000 • A25-54: 469,000 545,000 283,000
Supply: Nielsen, NTI Complete Viewers, Adults 25-54, and Adults 18-49 Nationwide Reside + Similar Day Large Information Plus Panel Program Rankings.; Present Week (w/o 9/29/25), Earlier Week (w/o 9/22/25) and 12 months-In the past Week (w/o 9/30/24). Season thus far: Most Present Information Stream: 2025-2026 Season (9/22 – 10/5/25) and 2024-2025 Season (9/23 – 10/6/24).
