PARIS – Puig is paying tribute to its heritage and identification with a brand new line of 4 eaux de cologne, referred to as Colonias Absolutas Puig, developed by Jean-Claude Ellena.
Manuel Puig, vice chairman of Puig and a third-generation Puig member of the family, labored intently with the grasp perfumer on the gathering.
Agua Lavanda Puig, launched in 1940, served as a springboard for this perfume line. Its bottle, which was created by André Ricard in 1962 and nodded to conventional Balearic jars, impressed the Colonias Absolutas’ flacons.
Agua Brava, Agua Noble and Agua Lavanda Iris are reinterpretations of historic Puig creations. The unique Agua Lavanda from 1940 pioneered a brand new perfume household with lavender that was utilized in a particular means. Agua Brava, from 1968, can also be now iconic. Agua Mediterránea is a very new fragrance idea and nods to the Mediterranean, birthplace of Puig the corporate and its founding household.
“The spirit of the Mediterranean – cradle of our tradition, our artwork, of what we’re – is due to the contribution of the completely different cultures, these fairies who encompass us,” stated Ellena.
Manuel Puig and Jean-Claude Ellena
Courtesy of Puig
The perfumer stated he was drawn to the venture after being briefed that colognes are supposed to honor Antonio Puig, who started a perfume-distribution firm in 1914, the foundations of Puig right this moment.
Eau de cologne is central to this venture, because it’s genderless, ageless and an intrinsic a part of fragrance historical past. Eau de cologne traditionally is a light-weight scent, however for this, it has been given a twist, as an absolute, which has excessive focus of fragrance and is long-lasting.
“They’re absolutes, as a result of Manuel wished one of the best to honor the spirit of the household,” stated Ellena, who was chosen to mastermind the Absolutas Puig eaux de cologne, as he’s had a longstanding relationship with the corporate, household and is aware of nicely the Mediterranean and its olfactive elements.
The perfumer is thought for creating formulation that should not have many elements, operating countercurrent to the way in which most fragrances are developed right this moment.
Agua Brava was formulated to maintain its fragrant character, however is extra sensual, masculine and woodier than its predecessor. Agua Lavanda Iris mixes lavender notes with iris notes, whereas Agua Noble’s scent facilities on Andalusian leather-based, mixing leather-based, bergamot, orange leaf and a touch of white musk.
For Agua Mediterránea, Ellena incorporates a fig tree leaf be aware, in addition to mastic tree, wild mint, cedar and citrus notes.
“Manuel’s dedication to creating the 4 colognes is an olfactory dedication,” stated Ellena. “The person loves fragrance and needs to have a good time it.”
The eaux de cologne bottles are available in terracotta instances, suggesting the earth and heat.
