On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Megan Frank, SVP of selling and R&D at Mizkan, the 221-year-old, family-owned meals firm behind iconic manufacturers like Ragu, Bertolli, Nakano, and the newly acquired Zing Zang.
With a portfolio of legacy manufacturers which have stood the take a look at of time, Megan shares how she retains them related to immediately’s client whereas staying true to their roots.
She discusses the significance of preserving core model property, making a tradition of empowerment, and leveraging frameworks like OGSM to attach long-term imaginative and prescient to short-term motion.
Megan additionally explains how her staff drives pace and agility inside a family-owned construction, how retail partnerships are managed by data-backed joint enterprise planning, and why consolidating media and shopper advertising and marketing underneath one staff has unlocked extra seamless client journeys.
Key takeaways:
Legacy manufacturers can transfer quick. Clear imaginative and prescient and accountability empower groups to behave with pace throughout features.
Relevance requires evolution. Megan shares how timeless property and fashionable activations work collectively to interact new customers.
Information drives accountability. A customized measurement mannequin helps Mizkan shift retailer conversations towards results-based planning.
