Lululemon and Fanatics are increasing their partnership with the Nationwide Hockey League by increasing their fan attire assortment to all 32 groups for the upcoming 2025-26 season.
Final fall, the businesses started providing key males’s and ladies’s attire items for 11 groups, and the response was sturdy. In line with Fanatics, the Lululemon merchandise ranked among the many NHL’s top-five promoting manufacturers for the common season. Launch-day gross sales of the preliminary assortment accounted for 80 p.c of league-wide gross sales throughout Fanatics’ community of e-commerce websites, with girls’s merchandise accounting for almost half of these purchases.
To capitalize on that reputation, Lululemon will introduce greater than 20 new kinds for women and men together with equipment corresponding to baggage, bottles and hats for your complete league. The attire providing will embody the Comfortable Jersey half-zip, License to Practice hoodie, Natural Cotton Traditional-Match T-shirt, Cates T, Love long-sleeve whereas the equipment assortment will embody the Crossbody digital camera bag, Twin Pouch wristlet and In all places backpack.
The 2025 marketing campaign will characteristic hockey analyst and former NHL participant Paul “Biz” Bissonnette, social media star Megan Eugenio (aka Time beyond regulation Megan) and hockey influencer Zac Bell.
“Hockey is greater than a recreation, it’s a tradition and shared language that brings folks collectively,” stated Celeste Burgoyne, president of Americas and international visitor innovation at Lululemon. “By welcoming all 32 NHL groups into our premium fan assortment with Fanatics, we’re giving visitors a brand new approach to categorical their crew pleasure via the elevated product they already belief us to ship. Whether or not rink-side or watching from residence, this gear lets followers present up with type, spirit and a way of belonging as we head into the 2025–26 NHL season.”
Andrew Low Ah Kee, chief government officer of Fanatics Commerce, added: “The response to final 12 months’s NHL x Lululemon collaboration was phenomenal — particularly the demand for ladies’s merchandise, which confirmed our shared imaginative and prescient to raise the fan expertise. With the brand new season approaching, we’re constructing on that momentum by increasing our providing to incorporate premium attire for all 32 groups. It’s about giving followers extra methods to indicate up, stand out and have a good time their ardour — on recreation day and day-after-day.”
A restricted assortment can be obtainable on the Lululemon e-commerce website with the complete assortment on Fanatics, the NHL on-line website, all 32 NHL golf equipment and Lids-operated shops in every market. Choose enviornment crew shops will even carry the gathering.
