Fox desires to increase its programming attain, so it’s first increasing its group.
At this time, Prentiss Fraser, president of Fox Leisure International, introduced that Matt Hanna is approaching as senior vice chairman of gross sales, Americas.
The brand new govt will oversee all gross sales within the U.S., Canada, and LATAM, main licensing and distribution technique whereas being liable for Fox’s content material monetization throughout the Americas. Hanna will look to maximise unique and purchased IP throughout linear, digital, and extra.
“Matt’s confirmed observe document in driving gross sales and forging partnerships will likely be instrumental as we increase our programming attain throughout the Americas,” Fraser mentioned in an announcement. “His strategic insights, robust relationships, and fervour for the trade make him a useful addition to our govt group.”
Hanna has round 20 years of expertise in content material licensing, distribution, and digital technique, most not too long ago serving as svp of worldwide distribution at Sony Photos Leisure.
With the information, Fox continues to put money into itself. Among the many current highlights, the corporate’s advert gross sales added Puja Vohra as chief advertising officer and govt vice chairman over the summer time.
