Morjas is able to broaden its footprint within the U.S.
Based in Stockholm by Henrik Berg in 2017, the Swedish footwear model has inked a wholesale partnership with Nordstrom. The deal marks the model’s first bodily presence in a U.S. retailer.
As a part of the launch, Morjas now affords a curated assortment of its handmade footwear on Nordstrom.com and in 4 choose Nordstrom areas nationwide, together with the retailer’s flagship in NYC; Michigan Avenue in Chicago, Ailing.; Tysons Nook in McLean, Va.; and Stanford procuring heart in Palo Alto, Calif.
Berg famous that Nordstrom will carry an edited choice anchored in its cornerstone silhouettes, spanning boots, sneakers, lace-ups, and loafers. Inside that, types just like the Penny Idler, Ivy Idler, and Oxfords will probably be key choices on the retailer. Costs vary from $290 to $500.
For Berg, the transfer into Nordstrom marks a “pure subsequent chapter” for Morjas.
“Nordstrom has a heritage of pairing high quality with service, which aligns naturally with us,” Berg advised FN in an interview. “Their buyer is curious, discerning, and values craftsmanship. Precisely the kind of individual we design for.”
As for if the corporate plans to develop wholesale within the U.S. after its new partnership with Nordstrom kicks off, the founder is taking a measured method.
Courtesy of Morjas
“We’re disciplined in how we develop,” Berg maintained. “From the beginning, it was clear that Nordstrom understands who we’re and who our buyer is. For us, wholesale just isn’t about increasing rapidly, however about constructing the appropriate relationships that strengthen the model over time.”
And for Jian DeLeon, males’s trend director at Nordstrom, he famous that Morjas “hits the candy spot” between fashionable design, distinctive worth, and the type of supplies and particulars which have made it a favourite within the on-line menswear neighborhood.
“Constructing on Nordstrom’s heritage of understanding what makes nice footwear, I couldn’t be extra excited concerning the alternative to carry it to our prospects,” DeLeon famous.
Trying forward, Berg is worked up for what’s developing for the remainder of 2025. “In fact, we’re desirous to see how our elevated presence is acquired and can comply with that intently,” Berg added. “From a product perspective, this fall we’re refining each our males’s and girls’s collections. There are new supplies, up to date shapes, and some surprises within the pipeline that we look ahead to unveiling within the coming weeks.”
Courtesy of Morjas
This enlargement comes as Morjas has been steadily rising the previous few years. Earlier this yr, the corporate launched girls’s footwear for the primary time with Annemiek Kessels serving because the division’s artistic director. Berg stays the artistic director for Morjas’s males’s assortment.
In 2024, Morjas hosted its first New York Metropolis pop-up store in what Berg advised FN was a “massive second” for the corporate. The pop-up marked an enormous second for the shoe model after opening its first bodily retailer in its hometown of Stockholm in 2023. The 990-sq.-ft. flagship dubbed “Casa Morjas,” has a home-like ambiance and serves because the bodily reflection of the model’s Spanish and Swedish roots.
