Horizon Media Holdings and Havas on Monday unveiled Horizon World, a three way partnership bringing collectively the media operations of each holding corporations in an effort to scale up and compete in main international media pitches.
Horizon World operates in additional than 100 markets and relies in New York. Managing $20 billion in billings, it debuts as one of many largest media consumers globally, in response to a press launch.
Bob Lord, president of Horizon Media Holdings, will run Horizon World as interim international CEO as the corporate searches for a everlasting chief. Renata Spackova, beforehand international chief working officer , new core enterprise at Havas, might be international COO of the brand new enterprise. Each will report back to a board that features Horizon founder and CEO Invoice Koenigsberg, Havas chairman and CEO Yannick Bolloré, and Havas Media Community international CEO Peter Mears.
Horizon World will merge Horizon’s Blu information platform with Havas’ Converged.AI platform, making a single system referred to as BluConverged that provides each businesses entry to a broader set of knowledge and tech instruments.
“That is the primary company community constructed within the AI period,” Koenigsberg mentioned in an announcement. Bolloré referred to as the partnership “a major second” for each corporations, including that Horizon’s resolution to staff up with Havas displays their “complementary strengths.”
The launch comes as consolidation reshapes the business. Omnicom’s $13.5 billion acquisition of IPG narrows the variety of main media consumers available in the market, prompting smaller gamers to hunt scale. Horizon and Havas are positioning Horizon World as a stronger different for U.S.-led multinational accounts.
Exterior of Horizon World’s shared assignments, Horizon Media and Havas Media Community will proceed to function independently, servicing their shopper portfolios and pursuing new enterprise individually.
Lord mentioned the brand new enterprise “enters the market at a dynamic second with a world providing that actually places shoppers first.”
Havas reported 2.6% natural development within the second quarter of 2025, led by North America, together with an 8.3% rise in adjusted EBITA. Horizon is privately held and doesn’t report earnings.
