Is Threads now the main real-time social media community, after beating out X in each day lively customers?
Late final week, information analytics platform Similarweb shared this chart, which sparked a lot celebration among the many Threads group.
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Retrieved from Similarweb on September 29, 2025
As you possibly can see on this graphic, in line with Similarweb’s information, Threads is now on par with X, when it comes to each day lively customers, and is even exceeding it on some days.
That implies that Threads is profitable the broader race, which implies that Meta’s guess that it might construct a greater Twitter was proper, and is now paying off, in a doubtlessly vital method.
So Threads is the winner, proper? Threads is seeing extra utilization over time, and is thrashing out Elon’s social media mission, which, against this, is steadily in decline.
Properly, generally, that’s most likely true, however it’s price noting a couple of concerns inside this evaluation.
First off, Similarweb information will not be definitive, it’s primarily based on estimates, extrapolated from its accessible pool of information sources.
As defined by Similarweb:
“Our machine studying algorithms are fed by thousands and thousands of internet sites’ and apps’ first-party analytics, each proprietary and sourced by way of companions.”
So Similarweb has entry to a variety of sources, each by way of direct customers and companions, which it then extrapolates, by way of its personal methodology, to give you its numbers.
However even at “thousands and thousands” of inputs, that’s solely a fraction of the knowledge while you’re speaking about 150 million customers, as on this chart above. Basically, Similarweb solely has entry to a portion of the particular information, and whereas these insights do typically present an indicative view of broad tendencies, Similarweb information will not be definitive, so you possibly can’t essentially take comparable to being solely indicative of efficiency.
There’s additionally the matter of net site visitors, which Similarweb additionally shared in the identical replace:
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Retrieved from Similarweb on September 29, 2025
As you possibly can see on this chart, X sees much more net visits than Threads, although the chart itself is indicative of the potential discrepancies in Similarweb information.
In accordance with X’s personal information, 88.55% of its utilization comes by way of the cellular app, so solely a small fraction of X’s site visitors is coming by way of net utilization. However this chart, primarily based on Similarweb estimates, means that X is seeing near 150 million each day net visits, versus lower than 150 million app customers.
How do these figures presumably match up? The obvious reply can be that these will not be distinctive guests on the net, which skews the stats considerably, however Similarweb’s explainers don’t appear to account for the discrepancy.
For comparability, SEMRush estimates counsel that X is seeing round 123 million web site visits per 30 days, whereas X itself claims that it serves 250 million customers each day.
So there are some pretty broad shifts in interpretation right here, which makes it laborious to know what’s extra indicative, or correct on this respect.
What I’d reiterate is that Similarweb estimates are typically indicative of tendencies, so even when Threads hasn’t overtaken X in common customers fairly but, it’s clearly on monitor to take action within the close to future.
Which is a credit score to Meta’s app constructing experience, and its fixed enchancment of Threads to make it a extra worthwhile platform for monitoring and discussing the newest tendencies. It’s not there but, as many individuals nonetheless flock to X throughout main incidents, as proven with the latest homicide of Charlie Kirk. However Threads is clearly bettering, and driving extra curiosity with a broader vary of customers.
As per their official claims, eventually examine, Meta reported that Threads is now as much as 400 million month-to-month lively customers, whereas X claims that it’s serving 600 million month-to-month actives.
Given previous discrepancies in X’s reporting, and its solely auditable reported numbers displaying a decline in utilization in Europe, I doubt that X’s determine right here is correct, however both method, the tendencies level to Threads overtaking X in utilization within the close to future.
Does this actually matter to your social media advertising and marketing method?
Properly, most likely not, as you need to be going the place your viewers is, and if the individuals you actually need to attain are on X, then it might be of extra worthwhile to your enterprise, no matter general utilization (observe: you possibly can monitor X tendencies, primarily based on key phrases, in X’s professional analytics, although it is solely accessible to Verified organizations).
However when it comes to broader shifts, and what’s taking place inside the social media sphere, it is price noting the place consideration is popping.
