The Importance of Trust and Transparency in Retail Media Networks

You seek for toothpaste on-line. Whereas looking a retailer’s app or checking your e-mail, you see an advert for toothpaste. After that, you come back to the location and make the acquisition. The retailer now is aware of what you browsed, what you got, and which advert you noticed earlier than trying out. It connects your preliminary search, your advert publicity, and your closing buy. This perception is then packaged and bought to toothpaste suppliers. That’s retail media in motion.