Topsort in the present day stated it has shaped a brand new partnership with Skai, letting advertisers purchase adverts on the retail media networks it powers by Skai’s ad-buying platform.
The combination provides stock from Topsort’s retail media shoppers to Skai’s pool of stock that features over 100 retail media networks. The deal provides advertisers entry to a large swath of the retail market with out having particular person relationships with every retailer. The deal permits advertisers to achieve customers in additional than 40 international locations, stated Francisco Larraín, chief expertise officer and cofounder of Topsort.
“This partnership is about greater than entry—it’s about attain with outcomes,” Larraín informed ADWEEK.
