HERE COMES THE SUN: Forward of their debut ladies’s present for Loewe on Oct. 3 throughout Paris Trend Week, Jack McCollough and Lazaro Hernandez are releasing a teaser marketing campaign that spotlights recent younger faces — some moist, some dry — and some striped towels, reasonably than a full assortment reveal.
Among the many personalities captured by photographer Talia Chetrit are actors Isla Johnston, chosen for the lead position in Baz Luhrmann’s upcoming Joan of Arc biopic, and Lewis Gribben, who will subsequent be seen in Ridley Scott’s “Blade Runner 2099” on Prime Video.
The portraits — which seem to have been taken in and round a swimming pool — are slated to roll out on Loewe‘s digital channels on Tuesday.
“This teaser stands as a gap gesture, the outset of a brand new dialogue,” the American design duo, greatest referred to as founders of the Proenza Schouler model, mentioned in an announcement shared completely with WWD. “The marketing campaign begins to outline a tone, a spirit, and the beginnings of an intent.
“In it lies a vibrancy and tactility rooted in craft that feels elementary to the home, a sunniness and sensuality that feels inherent to its Spanish roots, and in the end an optimism and spirit that we acknowledge as deeply private to us as people,” they added.
In casting for the shoot the designers chosen “people whose recent and nascent high quality spoke to the concept of recent beginnings, one thing hopeful and unfolding.”
Certainly, all are beneath the age of 35 and hail primarily from Europe. They embrace Erin Kellyman, who will seem in Scarlett Johansson’s directorial debut “Eleanor the Nice”; actor and director Eva Victor, who gained approval for “Sorry, Child” when it premiered at Sundance earlier this yr; actor Megan Northam, who acquired a César nomination for her position within the movie “Rabia; actor Orlando Norman, at the moment showing in season two of “Silo” on Apple TV+, and Canadian actor Théodore Pellerin, a star of Xavier Dolan’s “It’s Solely the Finish of the World.”
