Greater than 5 years in the past, Aureum launched thanks partially to Shopify, which helped the corporate get off-and-running, scale up and handle its enterprise. Now the corporate has unveiled its second annual pop-up occasion in New York’s shopping-centric SoHo neighborhood in Shopify’s retailer there.
The minimalist area is a spot for shoppers to find luxurious equipment and different finds, and to get a greater understanding of Aureum’s craftsmanship, intentional design and neighborhood. Known as “The Gallery,” the pop-up is designed in the identical vein as its identify, and it is going to be open via Sunday at 131 Greene St.
The Gallery highlights Aureum’s design philosophy and craftsmanship via displays and installations. The furnishings and décor had been offered by Andrianna Shamaris, Galerie Was, and LES Assortment. Company at Thursday’s opening night time get together indulged in meals and libations that had been arrange by Carbone and Casa Amigo.
Based in New York greater than 5 years in the past, Aureum’s roots within the metropolis are key to its id. That dwelling base additionally makes up the model’s largest neighborhood. Guests to the pop up may even discover the model’s first purse, “the Vittoria Bag,” which was made in Florence with full-grain Italian leather-based and minimal {hardware} and logos.
Co-founder Cass DiMicco stated, “In a digital-first world, bodily areas are extra significant than ever. Our merchandise are rooted in contact, the texture of full-grain Italian leather-based, the load of high quality craftsmanship, and people qualities can’t be totally skilled on-line. Pop-ups enable us to attach personally with our neighborhood, share the story behind every bit, and create moments that final past the transaction.”
