Everybody says consistency is the important thing to development on social media: extra likes, extra shares, extra leads. And so they’re proper — Buffer’s personal knowledge reveals that constant posting can multiply engagement throughout platforms.
What few folks discuss is how on earth you really do it. And extra importantly, how do you make it sustainable, so that you don’t burn out two weeks in?
After I left my function as a advertising and marketing supervisor to go solo as a Notion builder and creator, I knew that displaying up repeatedly would make or break my enterprise. However this time, there was no staff, no exterior deadlines, no boss asking for drafts. I used to be my very own boss. It was simply me, my concepts, and the clean web page.
That meant I wanted a manner of making content material that didn’t simply hold me accountable; it needed to really feel doable, repeatable, even enjoyable. In any other case, I knew I’d quietly ghost my viewers (and my child enterprise) the second life acquired busy (because it inevitably did).
The answer turned out to be an editorial workflow mixed with a semi-automated Notion system. Primarily based on my six-plus years as a advertising and marketing supervisor, this method is straightforward sufficient to run solo and robust sufficient to hold me to a 28-week posting streak. I’ve used this method to put up 11 occasions per week, double my LinkedIn following, attain 135,000+ folks in 6 months, and most significantly, keep sane whereas doing it.
And on this article, I’ll present you precisely the way it works.
What occurred once I lastly acquired constant
After I went solo, I promised myself I’d present up repeatedly. No “posting when inspiration strikes,” no ghosting my viewers for weeks at a time. I knew, from my expertise, that consistency was the one manner folks would really bear in mind I exist, and, let’s be sincere, the one manner leads had been going to search out their approach to me.
So I examined what would occur if I really dedicated. For the previous 28 weeks straight (six months and counting), I’ve been posting 5 occasions per week on LinkedIn, 5 occasions per week on Instagram, and sending one Substack e-newsletter each Tuesday.
Right here’s what occurred:
- My LinkedIn following doubled.
- My content material reached greater than 135,000 folks.
- One put up went correctly viral, however extra importantly, even the “quieter” ones began pulling regular engagement and conversations.
However I believe the half that stunned me most is that content material feels simple and enjoyable as of late. It’s not “easy”, I’m not going to lie, creating content material remains to be work, however it doesn’t really feel as heavy and time-consuming. The system I constructed turned displaying up persistently from one thing I needed to combat every single day, into one thing that’s nearly, dare I say, second nature?
As a substitute of: “Ugh, what am I imagined to put up at this time?”
It’s: “Cool, I do know precisely what’s on deck, let’s knock it out.”
The numbers are thrilling, certain. However the true win was that it stopped being a combat. Consistency stopped being a motivational pep speak and have become my default setting, even once I acquired sick, even once I moved throughout France, and at the same time as I’m coaching for my first marathon.
The parable of the magical content material calendar
Now, in the event you’re studying this and asking your self, “Is she simply describing a content material calendar?”. Properly, sure, and no.
Content material calendars are nice. They offer you visibility into your upcoming schedule. Additionally they assist you to plan content material round campaigns, holidays, and occasions, perceive the place the gaps are, and whether or not you’re overloading one channel whereas neglecting one other. I’ve constructed and used loads of them, and so they completely make issues simpler.
However, whereas a calendar tells you what to put up and when, however it doesn’t really assist you to get it performed.
That’s the lacking piece I bumped into. My calendar would possibly say “Tuesday: LinkedIn put up on storytelling,” however except I had a system beneath it (aka a transparent approach to transfer that concept from spark → draft → publish → repurpose), the calendar was only a nice-looking plan.
If you happen to’ve ever discovered your self watching an overflowing content material calendar whereas your feed stays empty, you realize precisely what I imply.
Calendars = visibility. System = execution. You want each.
For me, the breakthrough wasn’t constructing a prettier calendar. It was constructing an editorial system that made certain concepts didn’t die within the backlog; they made all of it the way in which to Buffer, to “scheduled” after which “revealed.” And infrequently, they lived once more on one other platform.
My editorial workflow and system, step-by-step
When folks ask me how I handle to put up 11 occasions per week with out burning out, the reply isn’t self-discipline or infinite inspiration. It’s 4 easy steps that I run via each week, on repeat.
I shared my system with a buddy, who’s now posting every single day of the week, throughout 5 platforms, whereas working a 9-to-5. Lengthy story brief: it really works, not only for me.
Step 1: Seize concepts (every day, 5 minutes max)
Concepts don’t present up when it’s handy. They arrive mid-run, throughout a consumer name, or in the course of making dinner. As a substitute of trusting my mind to recollect (spoiler: it gained’t), I log them instantly.
Each spark goes straight right into a Notion database on the click on of a button, with no strain to behave on it but. It would simply be a half-sentence or a messy observe, however that’s high quality. The objective is to seize, not polish.
Tip: Choose one seize spot, Notion, your Notes app, Trello, Buffer’s Create area, ideally one thing you may entry from each laptop computer and telephone. The much less friction, the extra doubtless you’ll really do it.
Step 2: Rework concepts and plan content material (biweekly, half-hour)
Each two weeks, I block off half an hour to undergo my concepts backlog. That is the place I resolve: which concepts really feel thrilling? Which align with my targets proper now? Which of them may be cut up into a number of posts?
I remodel concepts into posts for every platform (by merely clicking a button, Notion is superb for that), and if I need to make my life simpler when it’s time to create content material (Step 3), I add or refine the put up’s temporary.
I remodel concepts into posts for every platform by clicking a button I arrange in Notion: once I click on the button, it routinely generates new posts linked to that concept, prepared for me to assign to LinkedIn, Instagram, or my e-newsletter. It saves me from manually duplicating content material or copy-pasting, and offers me a transparent place to begin for every put up. If I need to make my life simpler when it’s time to create content material (Step 3), I’ll additionally add or refine the put up’s temporary at this stage.
From there, I drag and drop them into my Notion content material calendar and ensure I’ve a superb steadiness of matters and pillars all through my week. The important thing right here isn’t perfection, it’s rhythm. Planning ought to be brief, strategic, and repeatable.
Tip: Deal with this like a recurring assembly with your self. Put it in your calendar. Don’t depend on “I’ll get round to it.”
Step 3: Create (weekly, half-day)
Tuesdays are my artistic dash days. I sit down, open Notion, and it tells me precisely what content material piece to work on and what to do, no additional selections required.
Some weeks, I’ll batch captions first, then visuals, each in Notion, then scheduling, normally in Buffer. Different occasions, I simply take posts one after the other. Both manner, the heavy considering was already performed within the planning step, so now it’s simply execution. Notion is actually my boss.
Tip: Choose your “artistic day” and defend it such as you would a consumer name. Even half a day of centered creating will take you additional than scattering content material duties throughout the week.
Step 4: Prep for the following week (Fridays, quarter-hour)
Earlier than I sign off for the weekend, I do a fast reset and planning session. Fifteen minutes to evaluation the content material that’s developing, divide posts into particular, clear, and actionable duties (by merely clicking a button once more), add do dates for every job, and ensure subsequent week is already mapped.
That manner, my artistic Tuesday (Step 3) begins clear as a substitute of chaotic. No morning scramble, only a to-do record that’s able to go.
Tip: Strive a 10-minute Friday reset. I’ve discovered it’s one of many smallest habits with the most important payoff for rising my on-line presence.
And that’s the entire cycle: seize → plan → create → prep. Easy sufficient to stay, structured sufficient to scale. As soon as it’s in movement, consistency isn’t a grind; it’s simply what occurs.
How one can apply this to your personal content material
OK, in order that’s my workflow. However how do you’re taking these ideas and make them work to your personal content material? Right here’s the place I’d begin:
- Select your seize house: Cease scattering concepts throughout sticky notes, Slack messages to your self, and three totally different apps. Choose one central place, Notion, Buffer’s Concepts function, or perhaps a plain Notes app, and decide to logging every thing there. Ideally, it’s a spot the place you may see which concept you’ve already used and which one you may repurpose.
- Choose a planning cadence: Weekly or biweekly, block time to evaluation your backlog and resolve what’s really price publishing. Consider it like meal prepping, however to your content material. If it’s not on the calendar, it gained’t make it to the desk.
- Batch your artistic time: As a substitute of writing one caption at a time in between different duties, give your self a centered block, whether or not that’s a morning, a day, and even simply two hours, and create in batches. You’ll be amazed at how a lot simpler it feels whenever you’re in circulate.
- Do a fast reset earlier than the week begins: Finish your week with a 10-minute check-in: What’s developing subsequent? Do content material creation duties have due dates? Is every thing able to go? That tiny reset saves you from the scramble.
The massive takeaway: adapt the rhythm, not simply the software. Whether or not you construct it in Notion, Buffer, Trello, or a pocket book, the objective is identical: a system that carries your concepts during to “publish” with out you muscling via each step.
Techniques construct momentum
If there’s one factor I’ve realized, it’s this: consistency isn’t about willpower. It’s not about waking up every single day with a surge of motivation or holding your self accountable with sheer grit. Which may work for per week or two, however it’s not sustainable.
Consistency sticks whenever you design an atmosphere the place displaying up is the trail of least resistance. The place capturing an concept takes seconds, creating feels centered as a substitute of panicked, and hitting publish is simply the pure subsequent step.
That’s what an editorial workflow and system offers you. It takes the strain off self-discipline and turns consistency into your default setting.
