Greatest Purchase’s promoting arm needs extra nationwide model {dollars}—particularly from manufacturers that don’t promote merchandise on its cabinets.
The corporate hosted an upfront-style occasion on Sept. 16 to pitch manufacturers and businesses on new and current retail media choices. High execs together with CEO Corie Barry, Greatest Purchase Adverts president Lisa Valentino, and CMO Jennie Weber touted new integrations with demand-side platforms, in-store advert codecs, and partnerships with sports activities leagues to show its worth to advertisers.
“Expertise is an enabler of tradition,” Valentino informed ADWEEK forward of the occasion. “We have now the best to play on the tradition stage as a result of expertise permits a lot of what’s taking place in tradition.
