As soon as once more, HeyGen has up to date their AI avatar capabilities (and there’s way more to come back quickly… keep tuned!) However I’m going to deal with simply two main updates, HeyGen Avatar IV and Product Placement for influencers and entrepreneurs.
Beginning with only a easy product picture and a script, you will get a inventory influencer to do a fast pitch video whereas holding your product to be used on social media. I’m going to point out you the steps wanted to provide a easy video straight out of HeyGen, in addition to a pair various workflows to get a high-quality consequence using a couple of extra steps and another software program instruments.
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HeyGen Product Placement
Possibility 1: Inventory Expertise & Voice
That is the inventory technique to provide a fast “influencer type” product video showcasing your handheld product.
Beginning on the HeyGen Dwelling web page, choose the “Product Placement” Device
This prompts you to both choose an current product with a pattern picture from their library or add one among your individual.
I simply appeared for a can of “one thing” on-line (after which wrote my script round it in ChatGPT) and positioned the picture within the software.
I chosen a inventory mannequin from their library that I believed woudl work for this check.
Just a few minuites later, I used to be introduced with 4 totally different blended choices to select from… however discover that the textual content on the can is distorted and illegible when zoomed in.
I then entered my script textual content that I modified to emphasise differnt phrases and phrasing.
Though I used to be capable of choose an excellent voice by the API for ElevenLabs, the voice controls actually are missing and fairly robotic of their uncooked type. Right here’s the rendered video straight out of HeyGen:
Possibility 2: Inventory Expertise & ElevenLabs Voice
That is my most well-liked possibility, since you may have a lot extra management over the voices in addition to the reactions of the expertise, to be extra pure – primarily based on the inflections and vitality within the voice.
The workflow is similar till you get to the VO script in HeyGen. Then you definately simply add your pre-recorded audio monitor. Right here, I used a voice in ElevenLabs that labored nicely with the inventory mannequin in HeyGen
And right here’s the ensuing video, this time selecting a distinct angle that was provided by HeyGen:
Possibility 3: Generate Product Picture Solely
This workflow permits you to use any individual’s picture or an AI generated expertise and your product to provide solely the picture of the expertise holding the product, which you’ll then modify in Photoshop or outpaint in Midjourney and produce it again into HeyGen to animate and add the voice to.
Beginning with a mannequin I generated with Midjourney, I cleaned up the picture in Photoshop after which tried to make use of it within the HeyGen Product Placement software.
Sadly, my mannequin obtained utterly distorted and the deafulat result’s somebody’s lounge or bed room background and no technique to change it. So I went a distinct route this time.
So I needed to discover one other technique to get the product into her hand and strategy this otherwise.
I found that Krea AI will give me what I wanted, after a number of makes an attempt with different instruments, together with Adobe Firefly in Photoshop.
I introduced the edited picture into HeyGen utilizing the Picture to Video Avatar IV software and used the identical audio file I had beforehand created in ElevenLabs with some easy directions. The outcomes have been precisely what I used to be on the lookout for!
Right here’s the completed video straight out of HeyGen:
As you may see, I now have my expertise precisely how I need with the inexperienced display background to position her in any location or setting.
Utilizing Picture to Video Avatar IV
This course of continues from the place we left off with the Possibility 3 workflow listed above.
Deciding on Picture to Video with Avatar IV possibility from the HeyGen Dwelling web page and add your edited picture of your expertise and likewise the recorded voice and SFX from ElevenLabs.
I used to be bored with the can of Bloody Mary combine so I attempted one other undertaking utilizing an influence software and one other humorous script assisted by ChatGPT. This took lots longer than I had initially thought as a result of getting the prompts to work accurately for the B-roll pictures gave me all the things however what I needed! LOL 🤪 (Wait ’til I launch a “bloopers” reel!)
I had ChatGPT help within the script writing, then went over to ElevenLabs to report my audio and SFX.
I created my mannequin in Midjourney and introduced it into HeyGen together with a photograph of the drill and used their Product Placement software to mix them collectively in the identical picture – then took that into Photoshop to wash it up and exchange the background with greenscreen.
I saved the perfect picture from the Product Placement and introduced it into Photoshop to wash it up and exchange the background.
I began through the use of Generative Broaden to get the framing proper, the did a easy Picture Choice to knock out the background
Placing a strong inexperienced display layer beneath, the mixed picture was what I wanted for my avatar.
I introduced all the things again into HeyGen to make use of their Picture to Video Avatar IV software and uploaded the cleaned up picture and used my VO recording from ElevenLabs to generate the principle video.
I did one cross of B-roll utilizing simply textual content prompts however it failed miserably, so I made a monitor in ElevenLabs of simply “Hmmmmmmm” and “Ahhhhhhhhh” to get the mannequin to maneuver and react. I obtained some takes with it that have been useable, however largely I used different instruments to generate most of my B-roll (when it really labored!)
All the opposite B-roll was generated with numerous instruments like Midjourney, Runway, Hailou 2 and the graphic was created with Gemini 2.5 Flash.
Video Enhancing to take it to the following stage…
In fact when you might have video modifying expertise, you may take all your AI generated content material for the your undertaking and edit a completed video for any function, with content material you’ve generated your self.
Every little thing was historically edited in Adobe Premiere Professional, together with the music monitor I created in Suno AI.
NOTE: I do know that is fairly lowbrow sexist objectification humor… however everyone knows that intercourse sells merchandise usually marketed to males (assume software calendars?). But it surely’s actually all in good enjoyable with further entendres! 😉
Go take a look at HeyGen’s new Avatar IV instruments your self and have some enjoyable!
