At IBC 2025, MASV introduced updates that redefine what a contemporary giant file switch and orchestration platform ought to ship. The brand new options enhance velocity, reliability, safety and ease of use in order that prospects and companions can transfer and monetize their content material with better effectivity and management.
What’s MASV?
MASV is a cloud-based giant file switch platform. It’s designed to orchestrate and safe file motion world wide for cloud-based, on-premises and hybrid workflows. MASV was additionally named an IDC Innovator within the IDC Innovators: Media and Leisure, 2025 report. This recognised the platform’s affect on trendy media workflows throughout a number of industries, from post-production and stay broadcast to artistic companies, AI, geospatial and healthcare.
MASV Specific with Storage Gateway
The newest MASV product updates enhance your workflow effectivity and offer you sooner entry to your knowledge. MASV Specific transfers recordsdata whereas the add remains to be in progress. This delivers close to real-time availability of particular person recordsdata and minimizes the wait time on switch completion. At IBC, MASV can also be previewing new Specific options, together with help by the MASV Desktop App and MASV Agent and the power to ship to on-premises and cloud-based storage units reminiscent of Amazon EBS and FSx.
Now, now you can make the most of zipless downloads for a sooner, extra versatile consumer expertise, which preserves folder constructions.
MASV Automation
MASV’s new administration and automation instruments streamline your workflows whereas offering better reliability and management. They embody sensible, automated routing with customized metadata. Consequently, you may dynamically route transfers to a number of locations utilizing metadata collected in a MASV Portal’s Customized Type. This additionally eliminates the necessity for handbook file motion post-transfer.
MASV Ecosystem
MASV’s API-first structure means you could combine MASV rapidly and simply. Now you can ingest, switch, and offload recordsdata instantly from the purposes you already use. This protects time by integrating giant file transfers seamlessly into your current artistic workflows. Directors for Enterprise prospects can even create and handle their very own API keys, while not having to contain the crew proprietor for each request. As well as, MASV has upcoming integrations with FilmLight, The Insurgent Fleet, SGO, Iconik, OWC, Qumulo and Think about Merchandise.
MASV Safe
MASV is setting a brand new commonplace for safety and compliance with enhanced monitoring and entry controls. You should have extra flexibility when managing entry to your Amazon S3 storage. This consists of the choice to decide on between IAM role-based or key-based entry strategies. The introduction of the Bundle Exercise Feed additionally implies that crew house owners and admins can now monitor all package deal exercise in a single central location.
Additionally, admins can now require customers to authenticate with SSO/SAML earlier than accessing a MASV obtain hyperlink, offering a brand new layer of consumer entry management.
What we expect
Because the artistic world more and more strikes to cloud-based methods of working, the necessity to transfer and share content material securely and rapidly turns into ever extra essential. MASV is a perfect answer for creators and enterprise prospects utilizing cloud and hybrid workflows. It delivers velocity and reliability whereas additionally being easy to make use of and straightforward to combine along with your current methods. MASV is aimed toward bigger organizations and priced accordingly. Nevertheless, you may as well make the most of its Starter entry, which is free and offers you as much as 15GB of transfers.
Availability
MASV can be demonstrating the platform’s new options and updates at IBC 2025 on Stand 1.B01.
