Within the period of AI, one factor is obvious: knowledge is the gas for transformation. However for a lot of firms, fragmented knowledge and sophisticated pricing fashions have made it more durable to unlock the total worth of their investments. That’s why extra companies are selecting Salesforce Information Cloud and Agentforce — to interrupt down silos, unify knowledge, and energy clever, AI-driven buyer experiences.
At Salesforce, we’re dedicated to creating this transformation simpler, sooner, and extra accessible. Following new versatile pricing choices for Agentforce launched earlier this yr, we’re saying new updates to Information Cloud pricing and packaging designed to simplify the way you ingest knowledge, scale utilization, and perceive your prices — so you may get extra worth out of your knowledge and AI investments.
What’s Information Cloud?
Salesforce Information Cloud helps you convey your whole firm’s knowledge collectively — from Salesforce apps, knowledge lakes, warehouses, and enterprise methods — and harmonize it right into a single supply of fact. With that basis, you may unlock real-time insights and clever actions that energy automation, AI experiences, and higher enterprise choices throughout each division.
Constructed natively on the Salesforce platform, Information Cloud fuels your Buyer 360 apps and Agentforce, whereas additionally enhancing the worth of your current knowledge lakes or warehouses. And with simple, low-code instruments, your groups can join knowledge streams, unify profiles, and activate insights with out heavy technical overhead.
How does our pricing work?
Information Cloud makes use of a versatile, consumption-based pricing mannequin that adapts to your online business wants. Right here’s the way it works:
- Credit: You buy credit and spend them throughout core capabilities, akin to bringing in knowledge, unifying profiles, creating segments, grounding brokers, or producing insights.
- Storage: Priced individually so that you solely pay for what you retailer.
- Premium add-ons: Elective options can be found for superior use circumstances akin to real-time profiles or promoting audiences.
This mannequin offers you flexibility, transparency, and predictability. You can begin small, scale as you develop, and get full worth out of your knowledge and AI investments. And with at the moment’s updates, we’re eradicating much more friction from the method.
What’s new in pricing
1. Now you can ingest structured Salesforce Information without cost
One of many first steps many shoppers soak up Information Cloud is to usher in knowledge from different Salesforce merchandise. Till now, that used up credit. Now, you may herald structured knowledge from Salesforce without charge. This contains knowledge ingested from 4 connectors: Salesforce Core (Gross sales and Service Cloud), Advertising Cloud Engagement, Advertising Cloud Personalization, and Commerce Cloud. This transformation removes a serious upfront value and helps you begin unifying your knowledge sooner — with out utilizing up your credit.
With Salesforce knowledge flowing freely into Information Cloud, your group can unlock insights sooner, energy extra clever automations, and improve personalization throughout the client expertise. For instance, now you can floor AI-powered brokers in structured information from these 4 connectors — without charge.
2. One easy credit score, extra flexibility
We additionally perceive that pricing complexity can decelerate adoption. To handle this, we’ve simplified our credit score mannequin. Beforehand, Information Cloud credit have been segmented into 4 separate varieties throughout sandbox and manufacturing. We’ve got now consolidated these into one versatile, fungible credit score that can be utilized throughout all Information Cloud capabilities. Your entire current sandbox and/or segmentation & activation credit have been merged into Information Service Credit.
This transformation reduces complexity in buying and planning. You now not must predict actual utilization throughout a number of classes simply to allow totally different use circumstances. A single credit score offers you the liberty to run the companies your online business wants — throughout sandbox and manufacturing, from ingestion to activation. Moreover, sandbox credit score multipliers are set at a 20% low cost in comparison with manufacturing to encourage testing and improvement.
With fewer resolution factors and extra flexibility, you may scope extra effectively, regulate as your wants evolve, and transfer sooner by procurement and implementation.
3. Higher visibility into real-time utilization with digital pockets
Uncertainty round consumption could be a problem. That’s why we’re enhancing Digital Pockets by offering extra granular perception into your Information Cloud consumption.
Digital Pockets now presents “underneath the hood” usage-tagging insights into the consumption drivers behind every meter. You’ll have the ability to see precisely what’s driving utilization on the particular function stage. Clients have entry to out-of-the-box stories or can construct customized stories to slice and cube the info as desired. Customers can even add consumption threshold alerts to obtain key notifications on the most opportune time for his or her enterprise.
This elevated transparency helps you perceive your utilization patterns higher, forecast prices extra precisely, and finally optimize your utilization to get essentially the most from each credit score.
4. Discover pricing by yourself phrases with a brand new calculator
We’ve heard your suggestions that you simply need to higher perceive Information Cloud pricing upfront and the way we finally land in your last Information Cloud worth.
To attain this, we have now launched a brand new exterior pricing calculator that will help you discover and perceive Information Cloud pricing by yourself phrases. We even have supporting content material that will help you higher perceive our pricing mannequin and stroll you thru real-world eventualities akin to proactive service, personalised advertising journeys, data-driven brokers, and zero-copy federation.
This new expertise aligns your crew across the worth of Information Cloud, reduces friction within the shopping for course of, and hurries up your path to worth.
Driving less complicated, scalable knowledge & AI transformation
At Salesforce, we’re deeply dedicated to serving to you unlock the total worth of your knowledge. We’ve heard that our pricing mannequin wanted to be simpler to grasp, extra predictable, and extra versatile — and we’ve taken that suggestions significantly.
“These enhancements replicate our dedication to placing prospects first,” stated Rahul Auradkar, EVP & GM, Unified Information Providers & Einstein at Salesforce. “By simplifying pricing, eradicating Salesforce ingestion prices, and rising transparency, we’re making it simpler for organizations to unlock the total worth of their knowledge and scale AI throughout their enterprise with confidence.”
Your insights are invaluable, and so they’ve guided our efforts to create a pricing mannequin that empowers progress, somewhat than slowing it down. These updates are all about serving to you get began sooner, develop extra confidently, and give attention to what issues most: driving enterprise outcomes.
To be taught extra about Information Cloud pricing, assessment the sources under:
Pricing and packaging are topic to alter. The data on this article is offered for informational functions solely and Salesforce makes no assure about its accuracy or completeness.
