In response to a brand new report, Amazon is trying to make a stronger mark within the sensible glasses market, difficult business chief Meta.
Amazon is reportedly growing a pair of augmented actuality (AR) glasses that overlay digital data on the bodily world, enabling customers to see and work together with each the bodily setting and the digital world. Sources instructed The Data that Amazon plans to launch the AR glasses, internally known as Jayhawk, to the general public in late 2026 or early 2027.
Associated: Apple Is Reportedly Growing AI Sensible Glasses to Compete with Meta and Google
Shoppers can use the glasses to navigate the actual world whereas additionally getting notified about what’s occurring on social media. They’ll play music on the glasses and take footage. The glasses are anticipated to return with audio system, a microphone, and a digital camera. In addition they characteristic a full-color show embedded in a single lens.
Amazon can also be growing a second pair of AR glasses for inner use, to assist its drivers ship packages extra shortly. The glasses might be utilized by the second quarter of subsequent yr, in response to The Data’s report.
Information of Amazon sensible glasses for drivers first leaked in November. A Reuters report, citing 5 sources, said that the glasses would characteristic a display screen with navigation directions to assist drivers ship packages to unfamiliar places. For instance, the glasses would instruct drivers to show left or proper after getting off an elevator, with out them having to carry a GPS of their fingers.
The sensible glasses would reduce down the time and value it takes to ship packages. Amazon’s transport prices have steadily elevated over time, climbing from $83.5 billion in 2022 to a brand new excessive of $89.5 billion in 2023, per Statista estimates.
The glasses would even be primarily based on the $299 Echo Frames that Amazon at present sells. The Echo Frames permit customers to name, hearken to music, and ask inquiries to Amazon’s Alexa assistant.
Amazon Echo Frames with Alexa. Photograph by Patrick T. Fallon / AFP
Reuters estimated that Amazon drivers ship greater than 100 packages throughout a normal eight-hour shift. Amazon employs 390,000 drivers, in response to Labor Notes.
Associated: She Despatched a Chilly Electronic mail to Meta Judging Its Ray-Bans. Now She Runs the Wearables Division.
If Amazon does convey AR glasses to market, it could be in direct competitors with Meta, which discovered surprising success with its $329 Ray-Ban Meta glasses. Since their October 2023 debut, the Ray-Ban Meta glasses have bought greater than two million pairs, and Meta expanded the road earlier this yr to incorporate the sportier, dearer $399 Oakley Meta glasses.
Each the Ray-Ban and Oakley frames permit customers to speak to Meta’s AI voice assistant, hearken to music, make calls, and take footage and movies. The Oakley Meta glasses are waterproof and have a better decision digital camera.
At Meta Join final yr, the corporate’s CEO, Mark Zuckerberg, previewed the subsequent technology of augmented actuality glasses that layer the bodily world with holograms. He debuted a totally functioning prototype of the brand new glasses, known as Orion, on the occasion, however said that they weren’t able to hit the market but.
Counterpoint Analysis exhibits that Meta had 73% of the worldwide market share for sensible glasses within the first half of the yr, making it the business chief.
In response to a brand new report, Amazon is trying to make a stronger mark within the sensible glasses market, difficult business chief Meta.
Amazon is reportedly growing a pair of augmented actuality (AR) glasses that overlay digital data on the bodily world, enabling customers to see and work together with each the bodily setting and the digital world. Sources instructed The Data that Amazon plans to launch the AR glasses, internally known as Jayhawk, to the general public in late 2026 or early 2027.
Associated: Apple Is Reportedly Growing AI Sensible Glasses to Compete with Meta and Google
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