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    Home»Editing»IBC2025: Mavis is at the heart of mobile production by Jose Antunes
    Editing

    IBC2025: Mavis is at the heart of mobile production by Jose Antunes

    spicycreatortips_18q76aBy spicycreatortips_18q76aSeptember 12, 2025No Comments4 Mins Read
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    IBC2025: Mavis is at the heart of mobile production
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    Mavis is launching a brand new app, Mavis Monitor, obtainable for iPhone, iPad and Apple TV that turns on a regular basis Apple gadgets into broadcast-quality displays.

    At this 12 months’s IBC, Mavis is showcasing a collection of highly effective integrations that every one mark a big step ahead for cell video manufacturing. In latest weeks, the corporate has unveiled help for Atomos Ninja Cellphone, licensed NDI workflows, and Framelight X, Grass Valley’s cloud-based MAM methods. These three developments place cell on the very centre {of professional} broadcast, content material creation, and cloud-connected manufacturing.

    However there’s greater than the integrations talked about above, and at IBC2025 the corporate will showcase Mavis Monitor a very new app. Out there on iPhone, iPad and Apple TV, Mavis Monitor turns on a regular basis Apple gadgets into broadcast-quality displays with help for NDI and Atomos Ninja Cellphone enter, SDR and HDR pipelines, superior scopes and overlays.

    “Mavis is now not simply an iPhone digicam app – it’s a rising ecosystem,” mentioned Patrick Holroyd, CEO of Mavis. “With Atomos, NDI, Grass Valley integrations now dwell, together with our earlier integrations equivalent to Adobe Body.io, and now with the launch of Mavis Monitor, we’re constructing a really linked toolset for creators and broadcasters. And that is simply the beginning of one thing a lot larger.”

    From seize to monitoring to cloud, Mavis continues to increase its footprint in broadcast {and professional} video. At IBC, the corporate is positioning itself not merely as a cell app developer, however as a key innovator in the way forward for manufacturing workflows. Listed here are the improvements you’ll discover at IBC2025 which are associated to Mavis:

    The mixing with Atomos Ninja Cellphone connects Mavis Digicam to skilled DSLR and mirrorless cameras over HDMI, enabling creators to mix skilled cameras with the built-in connectivity of iPhone. It’s the right camera-to-cloud bundle – recording hi-resolution video on the digicam whereas the cellphone data and sends the proxy file.

    The combo can be used to stream on to all standard social media platforms or, for skilled dwell productions, to customized RTMP or SRT. The addition of exterior report set off performance means the cellphone can now be absolutely synchronised with the digicam, a much-requested function for professionals working in quick paced environments. This enables the recorder within the app to be triggered by the exterior digicam to create a H.265 or H.264 file that can be utilized for social media or importing to the cloud.

    Licensed NDI help is one other latest integration for Mavis Digicam. Customers can now simply ship or obtain NDI streams, leveraging the newest NDI 6 enhancements, together with help for each high- high quality full NDI and bandwidth-efficient NDI HX3, when receiving streams. Ship choices embody broadcast-ready codecs equivalent to H.264, HEVC, and HEVC 10-bit, guaranteeing wonderful picture high quality with optimised community effectivity and very low latency. Mavis Digicam doubles as an on-the- go NDI converter, bridging NDI with digicam to cloud providers equivalent to Adobe Body.io, Mavis C2C and streaming workflows equivalent to YouTube, Twitch, RTMP and SRT.

    “Seeing NDI carried out in Mavis is a transparent signal of the place the trade is heading,” mentioned Roberto Musso, NDI Technical Director (aka Dr. NDI). “Excessive-end video manufacturing is now not tied to devoted {hardware}, it’s now accessible on the gadgets we supply day by day. This isn’t nearly comfort; it’s about unlocking new inventive workflows, wherever.”

    Mavis additionally introduced a partnership with Grass Valley by the GV Media Alliance, including direct integration with Framelight X. This enables Mavis Digicam to progressively add content material into enterprise-grade broadcast infrastructure the second seize begins. For newsrooms, manufacturing groups and dwell occasion broadcasters, this cuts time to air dramatically whereas sustaining compatibility with established GV workflows. When mixed with both the inner cellphone digicam, Ninja Cellphone or NDI, this turns the iPhone right into a content material enabler for all ranges of broadcast and empowers creators to seize content material from wherever, with skilled high quality and cloud-native effectivity.

    Guests to IBC can expertise Mavis Digicam and Mavis Monitor integration with NDI on the NDI stand (11.C39), Framelight X integration is being demonstrated on the Grass Valley stand (9.A01) and Atomos Ninja Cellphone integration is being showcased on the Atomos stand (9.C05).

    Antunes Heart IBC2025 Jose Mavis mobile Production
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