Gone are the times when running a blog was only a interest, at present, it’s a thriving business the place content material can unlock collaborations, model offers, and even monetary independence. Style and way of life creator Kritika Khurana, popularly often called That Boho Lady, who has over 1 million followers on Instagram, lately shared in her September 11 put up how she constructed a seven-figure revenue from content material creation and provided suggestions for anybody trying to observe the identical path. (Additionally learn: From floral dupattas to neo-traditional silhouettes: Prime 5 festive vogue tendencies for 2025 )
Style blogger Kritika Khurana shares suggestions for rookies within the booming creator financial system. (Instagram/@thatbohogirl)
In her put up, Kritika reminded aspiring creators that success doesn’t depend upon having tens of millions of followers. “Manufacturers care about content material that connects, not simply numbers,” she defined. Beginning 11 years in the past with nothing however an thought, she has since labored with high manufacturers and constructed a seven-figure revenue from content material creation.
Why now’s the perfect time to begin
Kritika highlights that the creator financial system is booming, making it the right time to step in:
- 79% of individuals purchase merchandise due to creator-made content material, not advertisements.
- Person-Generated Content material (UGC) can enhance web site conversions by 29%.
- The UGC market is projected to develop from $9.4 billion in 2025 to $46.5 billion by 2034.
“Manufacturers want creators greater than ever,” she provides, noting that genuine storytelling is the way forward for advertising and marketing.
How you can resolve your charges
One of many largest challenges for rookies is determining what to cost. Kritika shared a easy components:
- (time you spend + effort + model utilization) × the worth you convey
For instance, if a model desires to make use of your video as advertisements, that provides further value. As a ballpark, newbie UGC creators in India cost between ₹2,500– ₹7,000 per video, with charges rising as your expertise and attain develop.
A number of revenue streams each creator ought to discover
Becoming a member of applications like Amazon, Flipkart, Nykaa, or Wishlink will help creators earn commissions between 5–20%, translating to ₹500– ₹2,000 on a ₹10,000 sale.
The largest income driver for creators. Campaigns can begin small at ₹3,000– ₹10,000 however scale as much as ₹5–15 lakh relying in your viewers and storytelling expertise. Kritika stresses that what manufacturers really worth is engagement and authenticity, not simply numbers.
- YouTube = evergreen revenue
Not like Instagram, YouTube movies proceed to earn via advertisements and affiliate hyperlinks for years. With CPMs in India starting from ₹50– ₹300 per 1,000 views, consistency pays off. Even a library of 20–30 movies can generate a gradual revenue over time.
A hidden bonus stream the place creators can tag merchandise immediately in movies, permitting audiences to buy seamlessly whereas producing further revenue alongside advert income.
Kritika’s recommendation is obvious, ” you don’t want tens of millions of followers or costly gear to begin. What you want is creativity, consistency, and the braveness to share your voice. “If I might begin from scratch, so are you able to,” she says.
