Barry Greene has spent the previous three many years serving to college students grasp the artwork of jazz guitar, each as a professor on the College of North Florida and thru his personal on-line lesson platform. His instructing journey took an sudden flip in 2007, when he uploaded an informal video to YouTube.
What began as a enjoyable experiment shortly gained traction. As Barry recollects, ‘inside months, I used to be instructing masterclasses abroad.’
Over time, Barry constructed a thriving on-line neighborhood of guitarists who depend on his classes to develop their approach, discover jazz concord, and keep impressed.
With development got here a problem: maintaining with social media calls for with out sacrificing time for creating new classes and staying engaged with college students.
On this publish, we hear from Barry about how he has constructed a social media system that does not intrude along with his ardour for instructing.
Sharing each day content material on social media
Barry began sharing each day clips on social media to achieve his viewers. “Some days I’ll document a fast 60-second video whereas I’m practising. Different occasions I’ll go a bit longer, relying on the concept I’m sharing.” Since he is already practising, it makes for excellent content material.
As soon as he has the content material, it is time for content material distribution. To achieve his viewers, Barry shares his each day clips throughout 4 platforms: Fb, Instagram, TikTok, and YouTube. Every platform serves a distinct slice of his neighborhood, and every has its personal quirks and necessities.
Posting on social media began as a easy approach to join with college students, however over time, it grew to become a little bit of a logistical headache. Posting manually to every community disrupted Barry’s artistic rhythm and took invaluable time away from instructing and taking part in. “It’s simply not life like to add the identical factor to a number of platforms daily. That form of repetition slows you down and makes you much less more likely to share in any respect.”
Simplifying his social media course of
Trying to simplify, Barry researched the most effective social media administration instruments, and turned to Buffer. “Having the ability to add a video as soon as and ship it to all my platforms — that’s the large one. It makes all the pieces simpler.”
Now, Barry manages all his content material from a single dashboard, and his content material course of flows way more easily.
Barry’s streamlined course of:
- Report a brief, genuine video throughout observe
- Add as soon as to Buffer
- Choose all 4 social channels in seconds
- Let Buffer deal with the remainder
He can now plan a number of days of content material in a single sitting with out interrupting his instructing stream. Plus, with the added simplicity, Barry has been in a position to schedule out his content material prematurely. The effectivity increase is important: ‘I’ve typically received 5 – 6 days of content material lined up,’ Barry notes. ‘It is fast, easy, and I can fill out my schedule each time I’ve a spare second.’
Barry has one other time-saving trick: Buffer’s hashtag supervisor. ‘I’ve received units of hashtags saved for various kinds of posts,’ he explains. ‘It is a small factor, but it surely provides up. Simply press a button and so they’re in. It is an enormous time saver.’
A pure match for the way in which he teaches
Barry’s focus is on sharing high-quality instruction in a means that feels true to his instructing type — and Buffer provides him the liberty to do exactly that.
When longer movies want enhancing, he adapts his workflow to go well with every platform, typically importing alternate variations with minor tweaks. Buffer’s flexibility helps this with out slowing him down. “If a video runs longer than a minute, I’ll trim it down for YouTube and publish the remainder to the opposite platforms. Buffer makes that simple.”
Extra time for what issues
For Barry, Buffer has develop into a strong assistant within the background, serving to him attain extra individuals with out disrupting the artistic stream.
“Buffer provides me extra time to create, to show, and to remain centered on what issues.”
Key takeaways
For educators constructing on-line communities:
➡️ Buffer helps eradicate the busywork of posting so you’ll be able to spend extra time instructing and connecting along with your viewers.
For creators reaching area of interest audiences:
➡️ Consistency doesn’t must imply burnout. Buffer helps your pure workflow so you’ll be able to create content material that feels true to your voice.
For anybody constructing one thing solo:
➡️ The suitable instruments ought to amplify your creativity as a substitute of making extra work. ➡️ Buffer adapts to your course of so you’ll be able to continue to grow with out shedding your focus.
Need to see Barry’s instructing in motion?
Take a look at his YouTube channel, comply with him on Fb and Instagram, or discover his full video course platform.
