Olivier Theyskens, who has designed for such manufacturers as Rochas, Nina Ricci and Principle, has been appointed inventive director of Boloria – an upstart vogue home backed by We Are One World, the Belgian father or mother of the Tomorrowland digital music festivals.
Boloria is to be primarily based in Antwerp and unveil its first assortment subsequent 12 months, although on Wednesday, it teased its visible id with black-and-white pictures that counsel a tailor-made course with touches of deconstruction.
Willy Vanderperre, a frequent collaborator of many Belgian designers, is credited for the imagery, which Boloria says “invite interpretation.”
Boloria is to convey “distinctly Belgian values – sensitivity, integrity, emotional resonance – which have at all times impressed Theyskens’ work and strategy to vogue,” based on the upstart model.
Olivier Theyskens.
Courtesy of Boloria
Wednesday’s temporary assertion stated Theyskens and We Are One World had solid a “new, long-term collaboration” and that Boloria represented “the preliminary step in an ongoing partnership in multifaceted inventive endeavors.”
Tomorrowland has been on the forefront of setting up a way of life model round its music festivals by way of merchandise that spans vogue, equipment, fragrances and furnishings, together with collaborations with the likes of Sarda for lingerie, Serax for tableware, Baobab for scented candles and Suspicious for fleece fashions.
Born in Brussels, Theyskens catapulted to fame at 21 years outdated when Madonna wore his black satin hook-and-eye robe to the Oscars in 1998. He put his signature model on hiatus when he joined Rochas in 2003, occurring to guide Nina Ricci in Paris and Principle in New York.
Lately, he resumed designing below his personal label, and collaborated with French pop star Mylène Farmer on her 2024 “Nevermore” tour.
The MoMu museum in Antwerp mounted a retrospective of Theyskens work in 2017.
A teaser picture for Boloria, a brand new vogue home helmed by Olivier Theyskens.
Willy Vanderperre/Courtesy of Boloria
