Mad Males’s Don Draper as soon as mentioned that promoting is predicated on one factor: happiness. Nevertheless, Jimmy Fallon’s new promoting competitors collection, On Model, could counsel one other reply: “Munchbox.”
The silly-sounding, by chance risqué sentiment comes from a contestant pitching Dunkin’ on Fallon’s new The Apprentice-meets-Undertaking Runway hybrid, the place contestants give you campaigns for main manufacturers and promoting collides with comedy—one misguided espresso chain pitch at a time.
“[Dunkin’ execs] checked out me like, ‘What’s this present? Are we going to get good concepts?’” Fallon mentioned.
However that’s the factor about On Model—generally it’s finest when it’s off model.
Mark Seliger for ADWEEK
Fallon in contrast the Dunkin’ Munchbox pitch to William Hung’s notorious “She Bangs” audition on American Idol, a flop so dangerous it grew to become unforgettable.
