AICP’s annual Camp Kuleshov trailer competitors for rising artistic artists — affectionately generally known as “Camp Ok” — has introduced its name for entries for the 2025 installment. Camp Ok is an enhancing, graphics and music rating/sound design competitors during which entrants are challenged to take an current movie (or movies) and remodel it right into a trailer for a wholly completely different movie with a recent story, a distinct temper or a shocking style twist. The deadline for entries is September 19, and particulars, guidelines and an entire record of movies included to be used this 12 months could be discovered right here.
Camp Ok is a bifurcated competitors with entrants competing regionally – East, Southeast, Midwest, Southwest and West. The winners in every class on the regional stage transfer on to compete for the grand prize of their class, the Lev. Winners of the Lev obtain a $1,000 reward card offered by AICP Associate Musicbed Movie Provide, in addition to a certificates from Avid for Professional Instruments or Media Composer.
Camp Kuleshov and its high honor are named for the legendary Russian movie theorist Lev Kuleshov, whose early twentieth century experiments demonstrated how the order and juxtaposition of pictures may form viewers notion — an idea now generally known as the “Kuleshov impact.” His work laid the inspiration for contemporary movie enhancing and influenced generations of administrators and editors worldwide.
Camp Ok is designed to push up-and-coming expertise to sharpen their artistic instincts and craft problem-solving abilities whereas connecting with extra seasoned artists. Camp Ok entrants can attain out to the various Camp Ok “Coaches,” who can consider their work and provide goal suggestions. To avoid any potential conflicts, entrants are paired with coaches from completely different areas. For instance, if an entrant relies in New York, that particular person’s Camp Ok coach is perhaps primarily based in Chicago or Los Angeles.
This 12 months’s coaches are:
- This 12 months’s coaches are:
- Shaddai Berron, Republic, Dallas – With a fluency in each English and Spanish, Berron has cultivated a various reel of nationwide work starting from the latest Tropical Smoothie Cafe marketing campaign with SNL’s Chloe Fineman to McDonald’s and Frito-Lay.
- Lorenzo Bombicci, Cosmo Avenue, Miami – A Buenos Aires-trained documentarian turned Miami-based advert editor, Bombicci has an impactful type that exhibits in his spots for Rolex, that includes Martin Scorsese; Coca-Cola; and Tim Hortons starring Wayne Gretzky.
- Chris Franklin, Huge Sky, New York – One of many founders, longtime coaches and key organizers of Camp Ok annually, editor Franklin has an emotionally nuanced type that may be seen in his work for manufacturers starting from Nespresso and the US Postal Service to American Categorical.
- Tyler Horton, Uppercut, New York – A collaborative editor identified for his work on Nike’s “Letters to Heroes” marketing campaign.
- Hugo Jordan, Cosmo Avenue, Los Angeles – He has a knack for comedy and tapping into popular culture moments, like in his work for Burger King and Kendall Motor Oil and in his extra documentary-style work for Budweiser and Spotify.
- Val Lasser, Huge Sky, New York – One other longtime Camp Ok coach and organizer, Lasser brings over 25 years of business enhancing expertise to her shoppers. Her work contains initiatives for American Categorical, Amazon and ADT.
- Andy McGee, Republic, Dallas – His playful but exact method to storytelling is on show in his work for Epson, that includes Shaquille O’Neal, and Main League Rugby.
- Jay Nelson, Lower + Run, Los Angeles – Nelson is thought for his many Tremendous Bowl spots and his longtime collaboration with director Bryan Buckley, together with Buckley’s characteristic The Pirates of Somalia, starring Al Pacino.
- Joe O’Connell, Sonic Union, New York – A sound designer and mixer, O’Connell is thought for his high-profile work for manufacturers similar to Volkswagen, Pampers, the US Postal Service and Ralph Lauren.
- David Rubin, Cutters, Chicago – 2015’s Camp Kuleshov Worldwide Grand Prize Winner in Modifying, Rubin’s latest work contains advertisements for Cascade, Jeep and State Farm.
- Katie Theobalds, Storefront Music, New York – A music producer with expertise in promoting, branding, partnerships, manufacturing and sync, she has labored with manufacturers like Meta, Mastercard and Bacardi.
- Ben Winter, Optimus, Chicago – This narrative-focused editor makes use of sharp comedic instincts in his work, together with in initiatives for Adidas, Allstate and Hidden Valley Ranch.
For Franklin, founder and editor at Huge Sky and a longtime Camp Ok supporter, the expertise is not only about serving to junior staffers create one thing superb that will get them observed, however extra about mentorship and the way the abilities of enhancing, graphic design and music/sound design composition are handed down in an trade reshaped by COVID. “Once I was beginning out, I apprenticed underneath a movie editor who was an amazing mentor, and I may sit subsequent to him within the edit suite and see what he was really doing,” Franklin says. “It’s not that means anymore. Mentorship has fallen away a little bit bit, making it powerful to go on the craft. Camp Ok offers the up-and-coming submit expertise in our trade an opportunity to come back out of the shadows, to indicate what they’ve to supply. It’s actually a protected house for younger creatives to experiment.”
Chris Franklin
Franklin works on the Camp Ok committee that buildings the competitors and plans all occasions. The committee contains Justine Cortale of Sonic Union, Tom Duff of Optimus, Lauren Hertzberg of Lower + Run, Robby Hurd of Musicbed and Filmsupply, Chris Gipson of Republic, Gloria Pitagorsky of Heard Metropolis, Val Lasser of Huge Sky, Susan Munro of Hybrid Collective, Jay Nelson of Lower + Run, Matt Nelson of Storefront Music, Jaclyn Paris of Cosmo Avenue, freelancer Ron Rendon, Lisa Sadek of Uppercut, and Starr Session of Hybrid Collective.
All Camp Ok classes are open to editorial and audio assistants, junior graphic artists, junior creatives, admin assistants and entry-level staff at AICP member submit and manufacturing corporations. College students and interns who’re actively engaged with a member firm may additionally enter Camp Ok. The competitors can be open to assistants and junior-level staff at music corporations which are members of the Affiliation of Music Producers.
Winners can be introduced throughout occasions at numerous AICP chapters this fall, with the winners of every chapter then going head-to-head to compete for the Camp Kuleshov grand prizes, the Lev, which can be introduced later this 12 months.
