Snapchat is taking one other step into generative AI, with its new “Think about” Lens, which allows customers to recreate photos from the Snap digicam or their digicam roll utilizing textual content prompts.
As you may see on this instance, very similar to Meta’s “Think about Your self” AI possibility, or YouTube’s “Dream Display,” or TikTok’s “AI Self” course of, and even Snapchat’s personal “Desires” AI possibility, Snapchat’s new Think about possibility provides you with one other approach to make use of AI to re-contextualize your selfies, and/or different photos.
As defined by Snap:
“Right this moment we’re introducing the Think about Lens, our first Open Immediate Picture Era Lens. With the Think about Lens, Snapchatters can create, edit, and recreate Snaps just by coming into their very own prompts, then seamlessly share them with associates, put up to their Story, or exterior of Snapchat.”
So it’s completely different from Snap’s Desires Lens, which it launched again in 2023, in that this course of allows you to enter in an outline on your AI technology. Desires comes up with various situations on your picture, however you don’t have the capability to enter them your self.
So it’s a brand new (for Snap) generative AI course of, that can allow Snapchat customers to reimagine themselves in completely completely different contexts.
Why? I don’t know, however social media apps appear satisfied that individuals actually wish to create photos of themselves as astronauts, or cowboys, or no matter else, even in an app like Snap, which is extra centered on direct interplay with associates.
Like, I get it from a novelty perspective, in creating loopy photos of your self from some various universe. However they don’t seem to be truly actual, these usually are not precise, actual depictions of issues that you just’ve personally performed or skilled, and as such, it looks like a much less related, much less social possibility in lots of respects.
The utilization knowledge will bear this out both approach, however creating faux, AI-generated photos of your self looks like such a minor curiosity, a lesser perform of “social” instruments, which allow us to share our perspective on the human expertise.
These photos usually are not human, nor are they sharing your perspective. So why do it?
Then once more, as a result of that is an open immediate possibility, enabling you to do something you want, there are some extra social issues that you are able to do with it, like making an attempt out a brand new coiffure, or a Halloween outfit (sort of):
So it’s not like that is all ridiculous, loopy, reimagined situations that don’t, and may’t exist, and possibly that is a greater focus for this software, versus wholly re-creating your selfies.
Inside that, there may very well be some expanded worth to the customization obtainable right here.
Both approach, another choice to think about on your Snap utilization.
Snapchat says that the function is at the moment solely obtainable to Lens+ and Snapchat+ Platinum subscribers.
You may attempt the Think about Lens for your self right here.
