Bottega Veneta’s magnificence enterprise has its first retail partnership.
The vary of fragrances, which launched in 2024 after Kering created its magnificence division in early 2023, has launched with a fragrance counter at Bergdorf Goodman.
The gathering is comprised of Colpo di Sole, Come With Me, Acqua Sale, Déjà Minuit and Alchemie, which have been masterminded by the model’s then-creative director Matthieu Blazy. Blazy, now set to have a debut of his personal at Chanel in coming weeks, drew inspiration from Bottega Veneta‘s Venetian roots with the vary.
The counter follows go well with, taking cues from Venetian lagoons, Murano glass, Verde Saint Denis marble and Italian walnut wooden.
“This very first wholesale opening for Bottega Veneta’s assortment of fragrances marks a milestone within the improvement of the Home’s magnificence universe in addition to in Kering Beauté’s journey,” stated Raffaella Cornaggia, chief govt officer of Kering Beauté, in an e-mail. “With this distinctive counter, we’re bringing the home’s distinctive identification to life by way of a perfume expertise rooted in craftsmanship, creativity and Italian savoir-faire. It additionally represents a brand new significant entry level into Bottega Veneta’s universe and displays our long-term technique: to construct high-end magnificence that extends the narrative of every home, and celebrates excellence, innovation and a focus to element at each touchpoint.”
Perfume continues to be the most well liked class within the U.S. status market, per reported Circana information. Within the first half, it grew 6 %.
“Kering Beauté is proud to open its first devoted Bottega Veneta perfume counter at Bergdorf Goodman, an iconic setting that displays the elevated merchandise and experiences we purpose to be recognized for,” stated Alexandre Choueiri, CEO and president of Kering Beauté for the Americas. “From the counter’s architectural design to the distinct compositions of every scent, this area invitations guests on a sensory journey that captures the spirit and artistry of Bottega Veneta.”
There’s extra to come back from the model’s partnership with Bergdorf. “Bottega Veneta’s fragrances embody an beautiful fusion of artistry and craftsmanship,” stated Yumi Shin, chief merchandising officer at Bergdorf Goodman. “We’re honored to rejoice this partnership with Bottega Veneta by introducing a perfume counter that creates a extremely immersive setting, celebrating the world of Italian craft and experience, with extra to come back this fall.”
