Google raised advert costs incrementally via inner “pricing knobs” that advertisers could not detect, in keeping with federal courtroom paperwork.
- Google raised advert costs 5-15% at a time utilizing “pricing knobs” that made will increase appear to be regular public sale fluctuations.
- Google’s surveys confirmed advertisers seen greater prices however did not notice Google was inflicting the will increase.
- A federal choose now requires Google to publicly disclose public sale modifications that might increase advertiser prices.
