LinkedIn noticed a 14% rise in EU customers within the first half of 2025, whereas it’s additionally seen regular will increase in consumer studies of misinformation and hate speech, as extra folks come to have interaction on the platform.
That’s in line with LinkedIn’s newest EU DSA disclosure report, which outlines all of its moderation and enforcement efforts, in addition to complete customers within the EU area. You possibly can try LinkedIn’s full itemizing of DSA studies right here, however on this submit, we’ll check out the most recent numbers.
First off, on lively customers. Within the first half of 2025, LinkedIn studies that it had 54.7m logged in month-to-month lively European customers, in addition to 213m logged out visits.
Since March 2024, LinkedIn has seen the most important relative viewers will increase, based mostly on lively consumer counts, in Slovenia (+100%), Lithuania (+50%) and Czechia (+33%), whereas in its greatest EU consumer markets, it’s seen a median of 10% MAU progress, utilizing its logged in consumer stats.
What’s most fascinating about this knowledge, nevertheless, is that we will additionally examine this to LinkedIn’s complete member knowledge, which it studies to showcase its progress.
Based on this chart, LinkedIn now has greater than 160 million members in Europe, but its precise utilization stats present that solely 54.7 million of them are logging in month-to-month. Which implies that LinkedIn’s common utilization, based mostly on these numbers, is round 36%.
Assuming that’s the identical kind of common engagement that it’s seeing in all areas, that may peg LinkedIn’s lively logged-in utilization at round 432 million MAU, which is considerably totally different to the 1.2 billion member stat that it prefers to report.
However that may be a greater indicator of precise total utilization and engagement, although LinkedIn has additionally reported “document ranges” of engagement each quarter since 2018. So possibly extra engagement, however utilizing its EU efficiency knowledge as an indicative measure, LinkedIn’s lively consumer depend is extra possible round 432 million or so.
That’s to not play down LinkedIn’s progress, as it’s nonetheless seeing double-digit lively consumer will increase in most markets. However it’s price breaking down what LinkedIn’s reported numbers truly characterize in actual interplay and utilization.
By way of moderation workers, LinkedIn continues so as to add extra moderators, and is now as much as 1,757 workers globally. That’s a rise of 52% since March 2024, so whereas LinkedIn is seeking to combine AI into each side of the app, it’s nonetheless counting on people to handle consumer studies and enforcement.
By way of particular violations, LinkedIn noticed a 25% improve in consumer studies of misinformation within the first half of this yr (versus final report), whereas it’s additionally seen a 12% improve in studies of hate speech. On condition that extra individuals are utilizing the app, this is smart, however these are noteworthy will increase in consumer considerations.
Curiously, LinkedIn has solely reported an 11% improve in studies of faux accounts within the app year-over-year amongst EU members. That’s fascinating as a result of many LinkedIn customers have raised considerations concerning the rise of faux engagement within the app, although lots of these considerations relate to synthetic engagement, through engagement pods, and never essentially pretend customers.
Additionally price noting: LinkedIn’s EU members have reported many extra instances of harassment, with a 33% improve in consumer studies year-over-year.
Some fascinating knowledge on LinkedIn’s relative efficiency, and the way it’s rising in EU utilization. And on condition that LinkedIn hardly ever shares any precise consumer knowledge, it does present some fascinating context on its precise progress, and the way it’s performing because it sees extra consumer engagement.
You possibly can try all of LinkedIn’s DSA studies right here.
