As extra individuals flip to AI instruments like ChatGPT and Gemini to collect info or glean product suggestions, Symmetri desires to assist manufacturers management how they seem. The 9-month-old startup has raised $6 million in seed funding to assist manufacturers deploy a panoply of AI brokers. These brokers perform duties like gathering model information, bettering discovery on AI interfaces, figuring out potential clients, and managing loyalty packages
The seed spherical was led by startup stuido Tremendous{set}.
Symmetri’s purpose is a future the place AI brokers—software program that performs duties on behalf of people—contact each a part of the digital financial system, together with commerce, finance, authorized, and advertising. “At present, you already see manufacturers struggling as a result of visitors shouldn’t be coming from Google searches anymore, and the patron expertise has been already radically reworked the place it begins with an LLM,” stated Steven Wolfe Pereira, the corporate’s chief development officer. “How do manufacturers put together for this agentic world? That’s the place we are available in with this view of knowledge first to essentially energy what we actually consider is a studying system.”
AI brokers are already reshaping how individuals discover info and make purchases. Corporations like OpenAI, Google, and Microsoft have rolled out brokers that may reply questions, evaluate merchandise, and even deal with transactions. As customers more and more bypass conventional engines like google, entrepreneurs are in search of methods to make sure their manufacturers stay seen and related on this new “agent financial system.”
Symmetri was based by enterprise software program veterans Tom Chavez (former CEO of Habu, acquired by LiveRamp), Vivek Vaidya (former CTO of Rapt, acquired by Microsoft, and later CTO of Habu), and Pereira (former CMO of Datalogix, acquired by Oracle).
The startup has 15 staff and plans to make use of many of the seed funding on engineering and expertise because it scales.
Making manufacturers readable for AI
Symmetri’s expertise builds specialised brokers to assist manufacturers navigate AI search and the brand new buyer journey.
For instance, manufacturers utilizing Symmetri can work together with what the corporate calls an “reply engine” agent. The agent simulates the questions a client would possibly ask ChatGPT or Perplexity and compiles these responses to point out how the model performs in contrast with opponents.
“These brokers are going off, pulling all of these LLMs, posing these questions, compiling the outcomes, making sense of them, slicing them into analytic outcomes now which might be bubbled up right into a dashboard,” stated Tom Chavez, Symmetri’s CEO.
Utilizing these insights, manufacturers can craft hidden content material formatted in Markdown, a textual content format that AI brokers can learn simply. “Machines don’t wish to see all the gorgeous photos and all of the little advertising prospers, proper? They need uncooked information,” Chavez added.
Symmetri additionally helps manufacturers ship extra related loyalty provides. Utilizing buyer exercise and cost information, Symmetri’s platform identifies which promotions or rewards are almost definitely to have interaction particular person clients, enabling entrepreneurs to tailor loyalty packages.
The corporate expenses a $20-per-month enterprise charge, with further pricing tiers primarily based on utilization. Symmetri declined to call its clients, however stated shoppers span client merchandise, retail, media, monetary companies, and expertise. The corporate stated its platform integrates with enterprise instruments like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake.
Symmetri can also be constructing a software to assist publishers management what content material they share with AI programs. As an alternative of blocking the AI bot totally, publishers can cherry-pick which content material is seen to LLMs. “Should you’re blocking Perplexity or OpenAI—these are thermonuclear weapons, and the blast radius is large,” Chavez stated. “Publishers perceive the planet has tilted, and so they now want exact, focused management over their content material.”
