In spite of everything, a $15 Nalgene will hydrate you simply as successfully as a $300 Okapa. However then once more, a $15 Casio will hold time simply in addition to a $150,000 Patek Philippe. The distinction isn’t perform. It’s assertion.
And in at present’s financial system of luxurious signaling, a luxurious water bottle doesn’t sound that far-fetched.
In the present day shoppers are spending 1000’s on collectible stuffed animals (Labubus) to hold on their luggage, Crocs are actually runway vogue and Stanley insulated cups are revered like grails.
A meticulously engineered, virally marketed water bottle may very well be the following factor individuals Instagram as proof of style, wealth, or ironic detachment.
A meticulously engineered, virally marketed water bottle may very well be the following factor individuals Instagram as proof of style, wealth, or ironic detachment.Okapa
Okapa is aware of this. The corporate’s advertising and marketing is so wildly self-aware it’s nearly efficiency artwork. And if the previous decade has taught us something, it’s that the extra ridiculous a product appears at launch, the sooner it sells out.
