Always Up-to-Date Guide to Social Media Video Specs 2025 [Facebook, Instagram, TikTok and more]

Abstract

• The information offers detailed video specs for Fb, Instagram, TikTok, Twitter, YouTube, LinkedIn, Pinterest and Snapchat.
• Discover info on video resolutions, facet ratios, file sizes, codecs and lengths for several types of video content material and video advertisements.
• Additionally discover spec necessities for various video codecs reminiscent of in-feed movies, Tales and Reels.
• Word: These specs are native to the platforms except particularly famous as Sprout-specific.

Final Up to date: August 28, 2025

Staying related and capturing your viewers’s consideration is a continuing problem for entrepreneurs. And now that manufacturers depend on video content material greater than ever, it’s essential to make use of the proper social media video specs and promoting video sizes.

To simplify entrepreneurs’ efforts, we created an entire information of each single social media video spec and promoting video dimension.

Earlier than we begin, listed below are some extra assets that hold the knowledge in a single place:

Social Media Video Specs & Advert Sizes By Community

We’ve gathered information on every social community’s particular video sizes and specs. Merely click on the hyperlinks under to leap to your required community:

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Fb Video Specs

Fb video is consumed at increased charges every year, so it’s no marvel why so many entrepreneurs seek for the proper Fb video specs.

There are in order that many forms of movies you possibly can share on Fb and the platform updates its design incessantly. Every video format has completely different dimensions and specs, which may make it complicated to know whether or not or not you’re importing the proper format for natural or paid posts. Observe the specs under to optimize your posts.

Fb Movies Specs

The most typical kind of video on Fb comes from shared posts. This sort of video lives in your Fb Feed, and may be shared by manufacturers or your pals. Whereas it’s not as straightforward to get natural attain on Fb, it’s nonetheless a viable solution to share video.

Word that in June 2025, the Movies tab on Fb was renamed to Reels. This determination makes it simpler to put up video content material on Fb. Nonetheless, there should be discrepancies between video posts and Fb Reels. Please take a look at this throughout your publishing workflow.

Fb Video Pointers

• Advisable resolution: 1280×720
• Facet ratio: 9:16
• Max file measurement: 10GB
• Advisable video codecs: MP4, MOV
• Video size: 1 second to 240 minutes
• Bitrate: 256kbps
• Body price: 30fps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 3GB max in Sprout
• Video size: 45 minutes max, if importing in Sprout
• Supported file varieties: MP4, MOV, AVI

Fb Reels

The comfort of cross-posting your Instagram Reels to Fb expands the attain of your movies. This format seems organically in feeds however usually will get precedence on Fb feeds.

Fb Reels Pointers

• Advisable decision: 1080×1920 pixels
• Facet ratio: 9:16
• Max file measurement: No file measurement restrict
• Advisable video codecs: MP4
• Video size: 3 seconds to 90 seconds
• Body price: 24fps – 60fps

Sprout Pointers

• Identical as above, besides:
• Video size: 60 seconds max
• Supported file varieties: MP4
• Body price: 30fps really useful in Sprout

Fb Tales

Just like Instagram Tales, you possibly can put up Fb Tales to increase the attain of your posts. Customers who might not observe you on Instagram will have the ability to view and work together along with your Tales.

Fb Tales Video Pointers

• Advisable decision: 1440×2560 pixels
• Advisable ratio: 9:16
• Minimal width: 250 pixels
• Max file measurement: 4GB
• Video size: 1 second to 60 seconds
• Advisable video codecs: MP4, MOV
• Body price: 30fps

Fb Video Advert Specs

There are greater than 10 million advertisers now on Fb and having the suitable specs to your advertisements may be tough. Every kind of Fb video advert is completely different, so let’s break down the specs for every kind of video you possibly can produce.

Fb In-Feed Video Advertisements

These Fb video advertisements are the sponsored equal of in-feed posts, and so they observe related pointers to in-feed video posts.

Fb Feed video advert specs

• Advisable ratio: 4:5
• Minimal decision: 1080×1080 pixels
• Minimal top: 120 pixels
• Minimal width: 120 pixels
• Most file measurement: 4GB
• Video size: 1 second to 241 minutes
• Advisable video codecs: MP4, MOV or GIF
• Video captions are really useful.
• Video sound is really useful.

Feed advert character limits

• Main textual content: 80 characters
• Headline: 25 characters
• Description: 25 characters

Fb Carousel Video Advertisements

Fb Carousel video advertisements permit manufacturers to showcase a number of movies (or pictures) and a touchdown web page hyperlink inside a person’s Fb feed. It has grown in recognition as a result of its distinctive scrolling function permits customers to see extra content material earlier than clicking. The truth is, Digiday estimated Carousel Advertisements to be 10x more practical than commonplace social media advertisements.

Fb Carousel advert specs

• Variety of Carousel playing cards: 2 to 10
• Minimal decision: 1080×1080 pixels
• Advisable ratio: 1:1 or 4:5

Fb Carousel video advert specs

• Most file measurement (video carousel): 4GB
• Advisable video codecs: MP4, MOV or GIF
• Vide size: 1 second to 240 minutes

Fb Carousel character limits (picture and video)

• Main textual content: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Touchdown web page URL required

Fb Assortment Video Advertisements

The Fb Assortment advertisements showcase a number of pictures and a most important video above it. That is good for displaying a number of merchandise (or varied colours of a single product) plus a video. The advert kind has been common to date with retailers and clothes firms as an on the spot storefront or lookbook.

Utilizing a set advert created an Immediate Expertise, which is a full-screen touchdown web page that may drive engagement and nurture pursuits to your content material. Immediate Experiences can use the Storefront, Lookbook or Buyer Acquisition templates. Alternatively, you possibly can construct your individual!

Fb collections advertisements video Pointers

Word that the primary media asset in your Immediate Expertise is used as the quilt picture or video.

• Minimal decision: 1080×1080 pixels
• Facet ratio: 1:1 or 9:16
• Most file measurement: 4GB (Video);30MB (Pictures)
• Advisable video codecs: MP4, MOV or GIF
• Immediate Expertise required

Character Limits

• Main textual content: 125 characters
• Headline max: 40 characters
• Touchdown Web page URL: Required

Fb Tales Advertisements

Fb added the Tales function – photograph or quick video posts which are solely out there for twenty-four hours. Along with user-generated natural posts, Tales advertisements can be found to run between units of posted Tales. Whereas most customers will probably be sharing rapid and natural updates from their telephone’s digicam, the rules for this format are related for each paid and natural advert posts.

Fb Tales video advert specs

• Advisable decision: 1440×2560 pixels
• Advisable ratio: 9:16
• Minimal width: 250 pixels
• Max file measurement: 4GB
• Video size: 1 second to 2 minutes
• Advisable video codecs: MP4, MPV and GIF
• Body price: 30fps

Fb Tales character limits (picture and video)

• Main textual content: 125 characters
• Headline: 40 characters

For extra info on the video specs for Fb, go to the Fb Assist Middle.

Instagram Video Specs

Instagram launched video capabilities in 2013 and rapidly noticed sufficient success to start out promoting on the platform in 2015. Since then, video solely continues to develop as an attractive social format. Evidently, Instagram movies are completely definitely worth the funding.

Instagram Carousel Video

Since 2015, Instagram crafted its video codecs to permit three completely different kinds: panorama, sq. and vertical. Nonetheless, just like the app, Instagram and the way video is introduced has evolve. Gone are the times of IGTV and Instagram Video. Video may be natively included as a put up or carousel put up, or they are often uploaded as Reels, however extra on Reels later.

Instagram carousel video Pointers

• Decision: 1080×1080, 1080×1350
• Facet ratio: 9:16
• Max file measurement: 4GB
• Advisable video codecs: MP4, MOV
• Video size: 3 seconds to 60 minutes
• Body price: 23-60 fps

Sprout Pointers

Instagram Reels

Launched in 2020, Instagram Reels are another choice to your video technique on Instagram. These short-form, simply digestible movies have gotten the popular kind of content material in Instagram feeds.

Fortuitously for social content material creators seeking to simply generate loads of content material for Instagram, a lot of the video specs for Instagram Reels are pretty much like different codecs on the platform.

As Instagram has began so as to add separate tabs for various content material varieties, thumbnails will probably be cropped otherwise on every view. If the viewer is on the primary tab that has all content material varieties, the thumbnail will probably be cropped to the normal sq. put up measurement of 4:5–heart your topics and plan to keep away from undesirable vertical cropping.

Instagram Reels video specs

• Minimal decision: 1440×2560 pixels
• Advisable ratio: 9:16
• Most file measurement: 4GB
• Minimal width: 250 pixels
• Video size: Both 3 minutes or quarter-hour
  • In-app recording may be as much as 3 minutes most.
  • Importing commonplace Reels may be as much as quarter-hour most.
• Advisable video codecs: MP4, MOV
• Video captions is non-obligatory however are really useful
• Video sound is non-obligatory however is strongly really useful
• Body price: 23-60 fps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 1GB in Sprout
• Max bitrate: 5 Mbps
• Video size: 60 seconds max

Instagram Reel cowl photograph measurement:

• Advisable picture measurement: 1080×1920 pixels
  • Grid view: 1080×1440 pixels
• Advisable facet ratio: 9:16
  • Word: Grid view will all the time be 3:4
  • Pictures will probably be cropped to suit a supported ratio
• Word: You can not edit your cowl photograph after you’ve uploaded it.

Instagram Tales

Instagram Tales are short-form movies that show for 24-hours in your profile. Followers and customers can entry your Tales straight out of your profile; followers have the luxurious of accessing your Tales straight from their feed, the place Tales for accounts they observe show straight on the prime of their display.

Instagram Tales video specs

• Minimal decision: 1440×1800 pixels
• Advisable ratio: 4:5
• Minimal width: 250 pixels
• Most file measurement: 4GB
• Video size: 1 second to 60 minutes
• Advisable video codecs: MP4, MOV, GIF
• Video captions are really useful.
• Video sound is really useful.

Instagram Tales video character limits

• Main textual content: 125 characters
• Most variety of hashtags: 30

Think about leaving roughly 250 pixels of the highest of the video free from textual content to keep away from overlaying them with the profile icon.

Instagram Video Advert Specs

Instagram’s promoting income has considerably elevated over the past yr. The truth is, Instagram reportedly earned $43.2 billion in advert income in 2022. The push for Instagram promoting is actual and entrepreneurs must be able to take benefit with partaking movies.

Instagram feed video advertisements

Instagram feed video advertisements seem in customers’ most important feeds and appear to be commonplace Instagram posts. They’re a good way to succeed in new audiences who’re already scrolling by means of video content material.

Instagram Feed video advert specs

• Minimal decision: 1440×1880 pixels
• Advisable ratio: 4:5
• Minimal width: 250 pixels
• Most file measurement: 4GB
• Video size: 1 second to 60 minutes
• Advisable video codecs: MP4, MOV, GIF
• Video captions are non-obligatory however really useful
• Video sound is non-obligatory however really useful

Instagram Feed video advertisements character limits

• Main textual content: 125 characters
• Most variety of hashtags: 30

Carousel Video Advert

Very similar to Fb’s Carousel Advertisements, Instagram affords an analogous function. Carousel advertisements permit customers to see extra of a product or function than a single picture or video. With Instagram, your carousel video advertisements can have 2-10 playing cards with a full-width name to motion under the advert.

Instagram carousel feed advert dimensions and pointers (pictures and movies)

• Minimal decision: 1080×1080 pixels
• Advisable ratio: 1:1 or 4:5
• Most file measurement (pictures): 30MB
• Most file measurement (movies): 4GB
• Video size suggestion: 1 second to 2 minutes
• Advisable picture codecs: JPG, PNG
• Advisable video codecs: MP4, MOV, GIF
• Variety of carousel playing cards: 2 to 10 playing cards
• Body price: 23-60 fps

Instagram carousel advertisements character limits

• Main textual content: 125 characters
• Variety of hashtags: 30
• Touchdown web page URL required

Instagram Tales Advertisements

It didn’t take lengthy for Instagram Tales to function advertisements inside customers’ story feeds. Manufacturers can seamlessly combine their video content material between different Instagram customers’ Tales.

Instagram Tales video advert specs

• Minimal decision: 1440×1800 pixels
• Advisable ratio: 4:5
• Minimal width: 250 pixels
• Most file measurement: 4GB
• Video size: 1 second to 60 minutes
• Advisable video codecs: MP4, MOV, GIF
• Video captions are really useful.
• Video sound is really useful.

Instagram Tales video advertisements character limits

• Main textual content: 125 characters
• Most variety of hashtags: 30

Think about leaving roughly 250 pixels of the highest of the video free from textual content to keep away from overlaying them with the profile icon.

Instagram Reels video advertisements

The Instagram Reels advert placement is designed to be immersive. It suits seamlessly into the person’s content material discovery expertise in a sound-on setting. For manufacturers, this presents a robust alternative to succeed in engaged audiences who’re searching for new and entertaining content material.

Instagram Reels video specs

• Minimal decision: 1440×2560 pixels
• Advisable ratio: 9:16
• Most file measurement: 4GB
• Minimal width: 250 pixels
• Video size: 0 seconds to fifteen minutes
• Advisable video codecs: MP4, MOV
• Video captions is non-obligatory however are really useful
• Video sound is non-obligatory however is strongly really useful

Instagram Reels video advertisements mustn’t comprise:

• Licensed music
• Media that accommodates a face or digicam impact
• Media with a GIF
• Media with product tags
• View extra Reels video advertisements pointers on Meta for Enterprise

Instagram Reels video advertisements character limits

• Main textual content: 72 characters

Professional Tip:

Depart 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your artistic freed from textual content and logos. This “secure zone” ensures your key parts aren’t lined by the profile icon or call-to-action prompts.

When you’re searching for additional info together with pictures, take a look at our full information to all of the Instagram advert sizes.

For extra info on the video specs for Instagram, go to the Fb Assist Middle.

Discover extra details about Sprout-supported recordsdata and sizes in our Assist Middle.

TikTok Video Specs

TikTok has rapidly gained consideration within the social area. Fortuitously, TikTok’s deal with straightforward to create and share movies means it’s not onerous to start out producing video content material for the platform, and there are many traits to encourage TikTok content material creation.

TikTok In-Feed Movies

TikTok movies are all in regards to the ease of creation, enhancing and sharing, so it is smart that specs are roughly oriented round typical cell phone dimensions. One key trait to bear in mind if you happen to’re making an attempt to repurpose video content material throughout platforms is that movies uploaded from one other file supply, fairly than recorded on the app, may be longer than 60 seconds.

Video Pointers

• Decision: 1080×1920
• Facet ratio: 9:16
• Max file measurement: 72MB (Android customers) and 278.6MB (iOS customers)
• Advisable video codecs: MP4 or MOV
• Video size: As much as 3 minutes recorded in-app or 10 minutes when uploaded from one other supply
• Body price: 23-60fps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 1GB max in Sprout
• Video size: 10 minutes max, if importing in Sprout
• Supported file varieties: MP4, MOV, WEBM

TikTok Feed Advertisements

TikTok advertisements are a quickly evolving alternative for manufacturers. The in-feed possibility for paid TikTok content material is pretty much like the formatting for current natural content material. To fine-tune paid content material for the most effective efficiency, you should definitely seek the advice of TikTok’s enterprise heart for the newest suggestions.

Video Pointers

• Decision: 540×960, 640×640 or 960×540
• Facet ratio: 9:16, 1:1 or 16:9
• Max file measurement: As much as 500MB
• Advisable video codecs: MP4, MOV, MPEG, 3PG or AVI
• Video size: 5 seconds to 60 seconds
• Bitrate: 516 kbps minimal
• Body price: 23-60fps

Character Limits

• Advert description: 1-100 Latin alphabet letters and 1-50 Asian characters

Twitter Video Specs

X (previously Twitter) is a well-liked area to share and work together with completely different social media movies. For entrepreneurs, it’s all about holding a person’s consideration with enthralling and click-worthy video content material. Within the sports activities and leisure trade, Twitter is commonly the go-to for sharing video content material, so it’s essential to study the proper Twitter video specs.

Twitter Panorama & Portrait Movies

Twitter offers two codecs of in-feed video content material to share along with your followers: panorama and portrait. These particular codecs are solely out there for importing video on to Twitter, fairly than sharing YouTube or different hyperlinks.

Video Pointers

• Decision: 1280×720 (panorama), 720×1280 (portrait), 720×720 (sq.)
• Facet ratio: 16:9 (panorama or portrait), 1:1 (sq.)
• Max file measurement: 512MB*
• Video size: 0.5 seconds to 140 seconds*
• Body price: 30fps or 60fps

*Twitter Professional Media customers can add recordsdata as much as 1GB and movies as much as 10 minutes.

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 512MB max in Sprout
• Video size: 140 seconds max, if importing in Sprout
• Supported file varieties: MP4, MOV

Character Limits

• Most rely: 280 characters.

Twitter Movies Advert Specs

Trying to promote your video by means of paid advertisements on Twitter? Fortunately, you should use the identical actual codecs from Twitter natural movies. Keep on with the identical specs for each natural and paid video to make sure most visibility.

Video Pointers

• Decision: 1280×720 (panorama), 720×1280 (portrait), 720×720 (sq.)
• Facet ratio: 16:9 (panorama or portrait), 1:1 (sq.)
• Max file measurement: 512MB
• Video size: 0.5 seconds to 140 seconds
• Body price: 30fps or 60fps

Character Limits

• Most rely: 280 characters.

For extra info on the video specs for Twitter, go to the Twitter Assist Middle.

YouTube Video Specs

Because the second-largest search engine behind Google, YouTube is a necessary community for video content material. For entrepreneurs, YouTube is a good area to advertise, educate and share video content material round your model.

As YouTube continues to develop as a vacation spot for video content material, it hosts the whole lot from short-form promotional movies to full-length motion pictures and TV. This implies customers are streaming content material on all kinds of units, which might have completely different ranges of zoom or overscan.

Whereas there’s no onerous and quick guidelines from the platform on strategy the video enhancing idea of “title secure” areas the place textual content like titles and subtitles aren’t minimize off, you do need to keep away from putting some of these visible parts proper on the edges of your video space. Learn on for extra specifics on every format out there on YouTube.

Video Participant (Commonplace YouTube Video)

Whereas YouTube permits customers to add varied forms of media codecs and use loads of completely different dimensions, organically, there’s actually just one format for the video participant. Natural movies ought to all observe a 16:9 ratio, however may be uploaded 4:3. Nonetheless, the smaller ratio will routinely pillarbox the perimeters to nonetheless make it match within the participant.

YouTube has seven really useful dimensions and ratios for normal YouTube movies:

Video Pointers for Non-Verified Accounts

• Decision:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Facet ratio: 16:9 default
• Max file measurement: 5GB max in Sprout
• Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video size: As much as quarter-hour
• Body price: 24, 25 or 30fps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 5GB max in Sprout
• Video size: quarter-hour max, if importing in Sprout
• Supported file varieties: MP4, MOV

Video Pointers for Verified Accounts

• Decision:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Facet ratio: 16:9 default
• Max file measurement: 256GB or 12 hours, whichever is much less
• Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video size: As much as 12 hours, depending on file measurement
• Body price: 24, 25 or 30fps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 128GB max in Sprout
• Video size: 12 hours max, if importing in Sprout
• Supported file varieties: MP4, MOV

YouTube Shorts

Launched late 2020, YouTube Shorts have not too long ago made its debut as one other short-form video function. These movies are a brand new solution to watch, create and uncover short-form content material. As a result of persons are watching extra short-form movies globally, utilizing Shorts is a brand new solution to attain wider audiences to entertain or educate.

Video Pointers

• Decision:
  • 4320p (8k): 4320×7680
  • 2160p (4K): 2160×3840
  • 1440p (2k): 1440×2560
  • 1080p (HD): 1080×1920
  • 720p (HD): 720×1280
  • 480p (SD): 480×854
  • 360p (SD): 360×640
  • 240p (SD): 240×426
• Facet ratio: 9:16 or 1:1
• Advisable video codecs: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video size: As much as 60 seconds

For extra info on the video specs for YouTube, go to the Google Assist Middle.

YouTube Video Advert Specs

Commonplace YouTube movies are fairly easy, however there are a number of video advert codecs to study if you wish to promote on the community. In accordance with information from Google, manufacturers promoting on YouTube with Discovery advertisements see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Show Advertisements

We’ve put these 5 YouTube video advertisements specs collectively as a result of ultimately, all of them play by means of the usual YouTube video participant. Meaning all of those advert varieties observe the identical dimensions because the non-ad movies, however solely differ in video size. Let’s have a look at every advert kind:

• Skippable Video Advert: This YouTube advert kind is performed earlier than, throughout or after the content material and turns into skippable after 5 seconds. This advert format is the one one permitting advertisers to monetize views from any viewing system.
• Non-Skippable Video Advert: This YouTube advert kind is performed earlier than the content material and customers should watch the complete 15 seconds most advert (will also be added throughout or after video).
• Mid-roll Video Advert: This YouTube advert kind is performed mid-view (like TV commercials) and is just out there for movies 8 minutes or longer. Advertisements are added both manually or routinely. Mid-rolls may be skippable, however customers should watch 30 seconds or the whole advert (whichever is shorter).
• Bumper Video Advertisements: This YouTube advert kind is performed earlier than the content material. This quick 6-second max video can’t be skipped and is normally optimized for cellular views.
• Show Advertisements: These advertisements are proven in customers’ search queries and generally seem in the suitable video column when watching a video. These advertisements are static, which implies they don’t routinely play. Nonetheless, as soon as the video is clicked, the kind of content material displayed can merely observe the usual video participant pointers.

Video Pointers

• Decision: 1920 x 1080 (horizontal), 1080 x 1920 (vertical), 1080 x 1080 (sq.)
• Facet ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (sq.)
• Max file measurement: 256GB
• Advisable video codecs: MPG
• Video size:
  • Skippable Video Advert: No most, however really useful 15 – 20 seconds for consciousness, 2 – 3 minutes for consideration, and 15 – 20 seconds for motion.
  • Non-Skippable Video Advert: 15 or 20 seconds, relying on advertising
  • Mid-roll Video Advert: 30 seconds minimal
  • Bumper Video Advert: 6 seconds most
  • In-Feed (Show) Video Advert: 15-20 seconds for consciousness, 2-3 minutes for consideration

For extra info on the video specs for YouTube, go to the Google Assist Middle.

LinkedIn Video Specs

With the share of video content material rising throughout core social networks (i.e., Instagram, Fb and TikTok), LinkedIn adopted the usage of video on the platform. When you’re seeking to incorporate video into your LinkedIn advertising technique, then it’s essential to do it with the suitable specs. Whereas some technical necessities might match different networks, there are some specs which are particular to LinkedIn. As video, notably partaking short-form content material, turns into more and more pivotal for standing out, understanding these platform-specific technical particulars is essential for producing skilled and compelling movies that seize consideration. Making certain your content material is optimized for the busy LinkedIn feed by adhering to the proper LinkedIn video codecs is due to this fact important for maximizing discoverability, delivering a high-quality viewing expertise, and finally driving engagement. For a deeper dive into crafting an total partaking LinkedIn video technique, exploring finest practices for content material creation and repurposing is extremely really useful.

LinkedIn In-Feed Video

Whereas earlier than the one video format you have been in a position to add was a shared video, LinkedIn has expanded its capabilities to add your individual movies into the platform.

LinkedIn video sizes

• Decision: 256×144 (min) and 4096×2304 (max)
• Facet ratio: 1:2.4, 2.4:1
• Max file measurement: 5GB
• Advisable video codecs: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
• Video size: As much as 10 minutes
• Body price: 60fps
• Bitrate: As much as 30mbps

Sprout Pointers

• Identical as above, besides:
• Max file measurement: 5GB max in Sprout for Firm and Private Pages
• Video size: 10 minutes max, if importing in Sprout
• Supported file varieties: ASF, AVI, MP4, FLV, MKV, WEBM, Quicktime

For extra info on the video specs for LinkedIn, go to the LinkedIn Assist Middle.

LinkedIn Video Advertisements

As of 2018, LinkedIn now affords video advertisements. The necessities are somewhat bit completely different than in-feed video, so you should definitely contemplate them when creating advertisements to your paid marketing campaign.

Video Pointers

• Advisable dimensions and resolutions:
  • Vertical (4:5): Min 360 x 450 pixels, Max 1536 x 1920 pixels
  • Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
  • Panorama (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
  • Sq. (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
• Facet ratio:
  • Vertical: 4:5, 9:16
  • Panorama: 16:9
  • Sq.: 1:1
• Max file measurement: 200MB
• Advisable video codecs: MP4
• Video size: 3 seconds to half-hour
• Body price: 30fps

Character Limits

• Advert title: 255 characters
• Headline: 70 characters really useful; 200 characters most
• Introductory textual content: 150 characters really useful; 600 characters most

For extra info on the video specs for LinkedIn advertisements, go to LinkedIn Advertising Options Assist.

Pinterest Promoted Video Specs

Pinterest permits video add for enterprise accounts solely, so that they have specs designed for manufacturers to get probably the most out of the extremely visible and inspirational life-style content material incessantly shared on the platform.

Shared Video Pins and Commonplace Width Video Advertisements

Along with advertisements, Pinterest Enterprise Accounts can add natural video content material. There are two codecs: commonplace and max width video. Beneath are the scale for normal width video advertisements and commonplace Pins.

Video Pointers

• Facet ratio: 1:1, 2:3, 4:5, 9:16
• Max file measurement: 2GB
• Advisable video codecs: MP4, MOV or M4V
• Video size: 4 seconds to fifteen minutes

Character Limits

• Title: As much as 100 characters
• Description: As much as 500 characters

Max Width Video Advertisements

Pinterest means that you can publish commonplace width and most width video advertisements. Most width movies develop throughout cellular customers’ complete screens. These specs apply solely to most width video advertisements; commonplace video advert specs may be discovered above. Word that most width video advertisements are solely paid advertisements.

Video Pointers

• Facet ratio: 1:1
• Max file measurement: 2GB
• Advisable video codecs: MP4, MOV or M4V
• Video size: 4 seconds to fifteen minutes

Character Limits

• Title: As much as 100 characters
• Description: As much as 500 characters

For extra info on the video specs for Pinterest advertisements, go to Pinterest Enterprise Assist.

Snapchat Video Specs

Snapchat remains to be an energetic community for youthful generations to share video content material. Whether or not it’s by means of FOMO-inducing filters, Snapchat is a hotbed for video sharing.

Single Movies and Single Video Advert

This video format is the most typical throughout the channel and is the primary manner customers talk backwards and forwards by means of the app. Nonetheless, your online business can put up movies to its story so others can see what your online business is as much as. Simply observe these specs:

Video Pointers

• Decision: 1080×1920
• Facet ratio: 9:16
• Max file measurement: 1GB
• Advisable video codecs: MP4 or MOV
• Video size: 3 seconds to 180 seconds

Character Limits

• Model: 25 characters
• Headline: 34 characters

Lengthy-Kind Story Video Advert

Snapchat at the moment affords one most important video format for advertisements, which is called the Story Advert. Nonetheless, the Snapchat Story Video Advert is what customers see in between viewing customers’ Tales.

Video Pointers

• Decision: 1080×1920
• Facet ratio: 9:16
• Max file measurement: 1GB
• Advisable video codecs: MP4 or MOV
• Video size: 3 seconds to 180 seconds

Character Limits

• Model: 25 characters
• Headline: 34 characters

For extra info on the video specs for Snapchat, go to the Snapchat Advertisements Assist Middle.

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