LONDON — British label Russell & Bromley has tapped actress and singer Billie Piper as the primary celeb marketing campaign face in its 145-year historical past.
Piper fronts the autumn 2025 marketing campaign, themed Rebellious Traditions, marking a brand new artistic chapter for the model. The marketing campaign coincides with the debut assortment beneath Daniel Beardsworth-Shaw, Russell & Bromley’s first artistic director, who joined final 12 months as a part of the corporate’s five-year transformation plan geared toward sharpening its model id.
“From her ’90s pop stardom to her acclaimed performing profession, Billie is the definition of a contemporary British icon. She’s frequently advanced whereas staying true to herself with confidence and authenticity,” stated Beardsworth-Shaw in an interview. “Her appeal and unfiltered edge completely seize the spirit of our ‘Rebellious Traditions’ marketing campaign.”
The opening chapter, Cobblers, performs on the folks story of the lady who lived in a shoe. Piper seems in vibrant, colourful appears alongside an outsized model of the Dalton Boot, one of many season’s hero types. The shoe doubles as a cobbler’s workshop.
“It’s a playful tackle custom, utilizing an outsized boot as a cobbler’s store. It nods to our craftsmanship, however in a enjoyable, much less typical method,” Beardsworth-Shaw stated.
In November, Piper will return for the second chapter, Home of Fab, timed to launch with the model’s vacation party-shoe assortment. Within the marketing campaign’s second iteration, the cobbler’s workshop will develop into a glamorous nightclub, celebrating a surreal theatrical world of reinvention.
Russell & Bromley is positioning the marketing campaign as a bridge between heritage and modernity.
“When you’ve gotten such a wealthy historical past, pairing custom with modernity turns into a pure evolution,” Beardsworth-Shaw added. “While we’re also known as a heritage model, we want to say we’re a model with heritage — 140 years of workmanship, sure, but additionally moments of daring individuality. This marketing campaign captures our evolution and a narrative untold, from recent design language to archive influences, with Billie entrance and middle.”
