Nike is doubling down on the Chinese language market by teaming up with designers with sturdy native resonance. The model’s newest collaborator is Susan Fang, a Shanghai-based Canadian Chinese language rising designer identified for her deeply romantic but refreshing tackle femininity.
A graduate from Central Saint Martins and shortlisted for the 2019 version of the LVMH Prize, Fang has been displaying each in London and Shanghai for years.
Final 12 months, she was supported by Dolce & Gabbana to stage her first actual solo present in Milan, after having taken half in a gaggle showcase organized by Italy’s trend chamber prior to now.
Marketing campaign for the Nike x Susan Fang girls’s artist assortment.
Courtesy of Susan Fang
Nike has been a supporter of Fang since 2023, offering footwear help for her runway exhibits. The designer would play with these sneakers, including her personal contact of beaded particulars, floral and bubble motifs to them.
The designer has additionally designed 4 seems to be for Nike’s Victory Lap present in Shanghai earlier this 12 months, and collaborated with the Nike Boundless Woman initiative in rural Yunnan, the place she created a colourful, nature-inspired playground for native ladies to play freely.
The designer’s first official vary with Nike, billed as girls’s artist assortment, is impressed by a dive.
“I needed to seize that fleeting but highly effective second when daylight lower by means of the water and met the bubbles rising to the floor,” mentioned Fang, who has produced high-profile collaborations with a wide selection of manufacturers, together with & Different Tales, Victoria’s Secret, Zara, Ugg and Swarovski.
The Nike capsule includes a Dunk mannequin with jacquard uppers and embroidered florals, a V2K iteration with screen-printed ripple particulars, in addition to sport bras, jackets, shorts, T-shirts, socks and baggage.
“The Dunk has all the time been a basic and essential shoe within the sneaker tradition, however perhaps extra centered on male shoppers. So I actually needed to take a extra female exploration on this silhouette with the theme of bliss, the significance of heat recollections in our lives within the present fast-paced world. The V2K is actually futuristic with a nostalgic contact, which was good for the theme and play with our latest surreal 3D equipment and lots of our handcrafted bubble beads,” Fang mentioned.
Marketing campaign for the Nike x Susan Fang girls’s artist assortment.
Courtesy of Susan Fang
Nike mentioned the collaboration with Susan Fang is constructed on “a shared perception in reimagining the way forward for sport, and in exploring the pure energy and fantastic thing about motion.”
The designer mentioned the Nike staff was wonderful at pushing new crafts and potentialities into the sneakers, from jacquard embroidery on the Dunk impressed by work from Fang’s mom, creating touches of prismatic colours on the shoe’s floor, to replicating the hand-bead bubble components into the swoosh and gildings.
The Susan Fang x Nike assortment will launch on Sept. 12 at choose offline shops in China, equivalent to Nike Home of Innovation in Shanghai, Nike Fashion Huaihai and Nike Lab X158. It’ll even be accessible by means of the Snkrs China app and Nike’s official Tmall flagship.
