An efficient Fb advertising and marketing technique is extra than simply making a Web page and posting often. You want a daily circulate of content material to interact your viewers and preserve an natural presence on the platform. That is simpler stated than achieved while you continuously need to provide you with recent Fb content material concepts.
That’s why we put collectively this information on 16 Fb posting ideas and publish concepts to encourage you. Let’s have a look.
1. Ask questions
One nice strategy to begin conversations together with your viewers is by merely asking questions. It appears so fundamental, and also you shouldn’t use this for each publish, nevertheless it’s nonetheless a robust technique.
Suppose creatively in regards to the forms of questions you’ll be able to ask. You possibly can work to get real viewers and buyer enter on enterprise choices. Or you’ll be able to ask random questions which can be related to your business in an try to get extra engagement in your publish.
Discover how Bloom Diet asks followers what they’re most enthusiastic about this summer time. The query comes with a publish selling its new summer time power drinks.
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Take into account how one can additionally ask your viewers related questions which can be enjoyable and straightforward to answer. You could even generate future content material concepts from their responses.
2. Go behind-the-scenes
One other nice Fb content material thought is sharing behind-the-scenes (BTS) images of your small business. There are various methods to do that. Present how merchandise are made, introduce your staff or embody bloopers of different movies or campaigns.
This helps to spice up transparency, permitting you to get on a extra private degree together with your viewers. So you’ll be able to successfully construct belief and connection.
ColourPop Cosmetics selected to share a brief video clip displaying the BTS of its new Shrek assortment marketing campaign.
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3. Interact in trending matters
An efficient strategy to enhance attain and engagement is to publish about trending matters individuals are speaking about. Not solely can this enhance your possibilities of showing in feeds, however folks will likely be extra prone to touch upon and share your posts as properly.
Sprout Social created related content material based mostly on the “Jet2 Vacation” pattern that’s taking up the web.
The publish included some attention-grabbing analytics insights in regards to the matter. This opened a possibility to creatively place our predictive media intelligence options.
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4. Create branded graphics
Like most social networks, Fb is a extremely visible platform. Actually, pictures account for 48% of name content material on the platform, in accordance with the 2025 Content material Benchmarks Report.
So no matter message you need to convey is extra prone to resonate by way of visuals. That’s the place your branded graphics are available, supplying you with the proper format to transform textual content into pictures.
These are graphics incorporating your organization’s emblem, fonts and colours. To allow them to show you how to preserve visible consistency and enhance branding.
And these don’t all need to have the identical fashion, both. Convey numerous shades of your model colours into the graphics to assist all of them look distinctive. Add shapes, icons, images or illustrations to assist visualize what your textual content says.
Don’t neglect to optimize your graphics based mostly on every platform’s optimum picture sizes.
Branded graphics are excellent as a result of they’re so versatile! Use them to share quotes, memes, motivational sayings, related ideas and extra. Burger King makes it enjoyable by sharing graphics portraying completely different kinds of fries for Nationwide Fries Day. It encourages the viewers to “select (their) fighter” to drive interactions.
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5. Inform tales
Get private together with your viewers by telling tales that resonate. Model storytelling is a good way to attach together with your Fb followers on a unique degree.
Inform tales about how your small business got here to be or share the challenges of operating a enterprise. You possibly can even get your social media supervisor to have enjoyable with their function and be actual about their very own jobs (to a degree).
These assist to humanize your model, permitting you to construct a extra private connection together with your viewers.
You may also inform different forms of tales to go away an emotional impression in your Fb followers. Charity Water usually tells actual human tales of the communities the group is supporting.
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However tales can be extremely impactful, even from a advertising and marketing angle. See how OLIPOP tells the childhood story of musical artist Tanner Adell to advertise its new Cream Soda taste.
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6. Create extra movies
Fb loves when customers publish movies. It even dedicates a complete “Video” part to this format.
For this reason movies are wonderful Fb publish concepts to enhance your technique. The 2025 Content material Benchmarks Report even discovered that video content material is gaining traction in sure industries. This contains sectors like retail, client product manufacturing and industrial manufacturing.
So having a sturdy Fb video advertising and marketing technique is crucial, particularly for manufacturers in these sectors.
Create movies to coach audiences, display your merchandise, inform model tales and extra. If it aligns together with your model id, you’ll be able to even concentrate on comedy content material to entertain your viewers.
You don’t want an entire video manufacturing crew to create video for Fb both. Manufacturers like Chewy repurpose user-generated movies and influencer content material for his or her Fb. Equally, curate high-quality movies out of your model neighborhood to create participating Fb posts.
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7. Share product images
This one in all probability appears apparent. After all, you need to share your product images on your small business Fb publish.
However it’s worthwhile to degree up from generic product photographs to make your posts extra participating. Get artistic with the best way you current and spotlight your merchandise. Take into consideration flatlays, themed photoshoots and close-up texture photographs. Temper boards and color-coordinated photographs are additionally a good way to make your merchandise look much more interesting.
Right here’s a fascinating instance from Fenty Magnificence. Discover the strategic use of props that mix with the product in focus.
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8. Create engaging shoppable posts
Take it a step additional and switch your product images into shoppable posts. These are posts with product tags that customers can click on to get extra product data. So your followers can simply discover out what the product is, how a lot it prices and extra. If in case you have a Fb Store arrange, they’ll even purchase the product instantly inside Fb.
This shortens the shopping for journey, permitting you to drive extra conversions. See how File shares eye-catching visuals with shoppable product tags.
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9. Develop infographics
Infographics are traditionally recognized for advanced information visualizations. However with the best design, they can be an attractive Fb content material format. Along with being visually interesting, they supply worth by sharing vital data.
Share your personal informational charts and graphs on Fb to assist educate your viewers on numerous business matters. On the similar time, don’t simply restrict your self to charts and numbers. Take a cue from Chewy and use infographics to share bite-sized data that might be helpful on your neighborhood.
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10. Present your character
Your small business Fb Web page doesn’t need to be all enterprise on a regular basis. Actually, it helps to point out some model character all through your posts and publish captions.
One of the best ways to honor this content material thought whereas posting on Fb is to make sure you have model voice pointers. So everybody placing collectively social media content material on your firm is aware of how far they’re capable of go by way of character.
For manufacturers like Wendy’s, unhinged and relatable humor resonates with its Millennial and Gen-Z viewers. So the model isn’t afraid to point out off a comical character by way of its Fb posts.
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11. Promote weblog posts
A tried-and-true Fb publish thought that may by no means go away: sharing your organization’s weblog posts.
Doing so helps you retain your Fb Feed full of recent content material. That is nice for participating your viewers, particularly because you’re sharing content material that provides worth to their lives. It additionally helps your content material advertising and marketing efforts as you concurrently promote the newest posts out of your weblog.
So your social media advertising and marketing and content material distribution efforts go hand-in-hand.
PetLab Co. repeatedly shares the corporate’s newest weblog posts on Fb. So followers get updates on invaluable details about caring for his or her pets. On the similar time, the corporate will get to take care of a constant publishing schedule.
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Whereas it’s a good suggestion to share your weblog posts on Fb, ensure to combine issues up a bit. Alternate between completely different content material codecs, akin to graphics, images and movies to diversify your Feed. So that you’re not boring your viewers by sharing the identical kind of content material time and again.
Profit from Sprout’s content material calendar to visualise your content material combination. Then use the drag-and-drop editor to simply swap issues up and optimize your content material plan.
12. Share business ideas
Sharing ideas and methods of the commerce is a good way to extend engagement and attain together with your viewers. They’re seemingly all the time after extra intel, so the extra you’ll be able to present, the higher.
Present ideas, concepts and how-to directions that may profit your viewers of their day by day or skilled lives. At Sprout, we repeatedly create Fb posts to information business practitioners and decision-makers. See the next publish the place we share three must-have qualities in an AI social media device.
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13. Create contests and giveaways
Desire a surefire strategy to seize person consideration and enhance engagement? Host a contest or giveaway that your target market could be focused on. It’s a good way to extend attain, model consciousness, engagement and total followers.
We are saying related to your target market as a result of in case you give one thing like an iPad away, actually anybody may very well be focused on coming into. As an alternative, in case you’re a bodybuilding-focused gymnasium, you may need to choose a prize that’s rather more area of interest. As an illustration, an entry into a neighborhood competitors or a yr’s provide of protein powder.
Scholastic and The Magic College Bus collaborated on a giveaway contest the place the prize is a Ms. Frizzle sweatshirt. The foundations additionally require members to share their favourite quote from the long-lasting fictional trainer. So the people who find themselves more than likely to take part are those that are precise followers of the cartoon.
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The very best prize for a contest or giveaway is product or a subscription to your service. But when your small business runs a bit in another way, think about what else solely your particular viewers could be focused on.
14. Promote reductions and gross sales
In the identical vein, share any main gross sales or providing reductions you could be operating. This may be particularly enjoyable in case you create flash gross sales or Fb-only reductions on your followers. It’s a good way to reward folks for liking your Fb Web page.
As a result of this kind of content material additionally converts properly, low cost and sale alert posts are nice concepts for selling on Fb as properly.
Spoonflower shared an attractive Fb publish selling the web site’s summer time sale.
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15. Publish at optimum instances
Probably the greatest Fb posting ideas is to get your timing proper. Ensure you share your posts at instances when your viewers is on-line and engaged, or you might miss out on a number of interplay.
Sprout’s Fb integration makes it straightforward to excellent your publish timings. You possibly can schedule your posts to mechanically publish at your viewers’s most energetic instances. Which means: no extra setting alarms to manually push out posts and no extra forgotten drafts.
It even suggests Optimum Ship Instances based mostly on how your viewers has interacted together with your content material. This takes the guesswork out of planning your publishing instances, serving to you drive extra engagement.
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16. Check numerous posting frequencies
Relating to social media advertising and marketing, there’s no one-size-fits-all technique for each enterprise.
There could also be some overarching finest practices that apply to everybody. However past this, there’ll all the time be some content material concepts and techniques that work higher in some industries over others.
This is applicable to your posting frequency as properly. Whereas some manufacturers might profit from posting much less, others may must publish a number of instances a day. That’s why it’s a good suggestion to check completely different posting frequencies to see what works for your small business and your viewers.
Understanding viewers preferences and behaviors by way of Fb monitoring can improve your viewers engagement.
Use the Publish Efficiency Report on Sprout to know how your Fb posts are performing. See how the metrics change as you experiment with completely different publishing frequencies. It will assist you determine the best variety of posts to drive extra visibility and engagement.
Flip these Fb posting ideas into a robust technique
The content material concepts and posting ideas shared above ought to provide you with a head begin to create participating Fb posts. Wish to put them to the take a look at? Use Sprout’s scheduling and administration instruments to excellent your timing and handle all of your content material in a single place. Get began with a free 30-day trial.
