CBS Mornings completed the week of August 18 as the one morning present with positive aspects in each whole viewers and the Adults 25-54 demo. In the meantime, NBC Information’ At present was the one broadcast to see damaging motion throughout the board.
After GMA and At present had been separated by fewer than 20,000 viewers final week, GMA prolonged its lead in whole viewers. George Stephanopoulos was in for the total week. Robin Roberts was out beginning on Wednesday, and Michael Strahan was absent on Friday. Over at At present, Savannah Guthrie was out on Thursday and Friday.
In keeping with live-plus-same-day information from Nielsen, GMA averaged 2.565 million whole viewers and 446,000 viewers within the A25-54 demo for the week of August 18. In comparison with the earlier week, ABC Information’ morning present elevated by +3% in whole viewers however remained flat within the demo. its efficiency to the identical week in 2024 (August 19), GMA was flat in whole viewers and down -2% within the demo.
At present was No. 1 within the demo and remained in second place in whole viewers with 517,000 and a pair of.382 million viewers, respectively, for the just-concluded week. The printed skilled declines of -4% in whole viewers and -5% within the demo in comparison with the earlier week—the one morning present to register declines in each classes. the way it carried out throughout the identical week in 2024, At present was down by -5% in whole viewers and -15% within the demo.
Lastly, the one morning present with across-the-board progress was CBS Mornings, which had 1.693 million whole viewers and 309,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +1% in whole viewers and +9% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -10% decline in whole viewers and the demo.
ABC NBC CBS • Complete Viewers: 2,565,000 2,382,000 1,693,000 • A25-54: 446,000 517,000 309,000
Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 8/18/25), Earlier Week (w/o 8/11/25) and 12 months-In the past Week (w/o 8/19/24). Most Present Information Stream: 2024-2025 Season (9/23/24-8/24/25) and 2023-2024 Season (9/25/23-8/25/24). Starting 8/31/20, nationwide scores additionally embody Out of Residence (OOH) viewing. Averages based mostly on common telecasts.
