LONDON – Victoria Beckham Ltd. noticed income and earnings proceed to climb in 2024, with the corporate reporting regular development throughout its trend and wonder enterprise.
The privately owned firm reported a 26 p.c uptick in complete income to 112.7 million kilos, or $151.8 million, in contrast with the earlier 12 months.
Fiscal 2024 was the fourth consecutive interval of high-double-digit development, and the model added that gross sales momentum has continued into 2025, throughout all product classes and regardless of lackluster demand throughout the posh market.
In 2024, adjusted EBITDA, or earnings earlier than curiosity, taxes, depreciation, and amortization, gained 22 p.c to 2.2 million kilos, in contrast with 1.8 million kilos in 2023.
The model reported a small, undisclosed working loss through the interval, however confirmed that it’s on monitor for long-term profitability. In 2023, working losses fell to 200,000 kilos from 900,000 kilos a 12 months prior.
David Belhassen, founding father of NEO Funding Companions, which holds a big minority stake within the enterprise, mentioned the model has undergone “a exceptional evolution into a worldwide luxurious enterprise” from its origins in trend to the launch of our magnificence division in 2019.
“The model’s elevated desirability is a testomony to the energy of our imaginative and prescient, the ability of Beckham’s iconic picture and elegance, and the dedication of our crew,” he added. “With a powerful new management crew, a transparent strategic roadmap, and accelerating momentum throughout each trend and wonder, the long run for Victoria Beckham is extremely thrilling as we proceed in 2025 and past.”
NEO bought its stake in Beckham’s enterprise for about 30 million kilos in 2017.
Sybille Darricarrère Lunel, who joined Victoria Beckham in July as chief govt officer, mentioned 2024 was a pivotal 12 months for the model, marked by strategic funding and rightsizing to place the enterprise for long-term, worthwhile development.
“Our 2024 efficiency displays the crew’s disciplined execution and dedication to constructing a contemporary luxurious home with world resonance. With a transparent strategic imaginative and prescient and a sharpened concentrate on product excellence, we’ve got an ideal future forward as we proceed to speed up development by way of 2025 throughout all classes and a powerful basis for sustained profitability,” mentioned Darricarrère Lunel, who beforehand served as world enterprise unit director of leather-based items at Christian Dior Couture.
The 21:50 Rêverie perfume by Victoria Beckham Magnificence.
Courtesy of The Beautyaholic’s Store
The corporate mentioned the robust efficiency was led by the style enterprise, which noticed a rise in guests to its London flagship retailer on Dover Road and its web site in 2024, in addition to all three pillars of the sweetness division: make-up, skincare, and perfume, launched on the finish of 2023.
High sellers within the trend class included the midi- and gown-style crêpe attire. The model additionally relaunched its denim providing and expanded its leather-based items class, and added extra wholesale accounts in France and Italy.
As for the sweetness enterprise, the model mentioned it strengthened its management within the eye make-up class with its hero product, the Satin Kajal Liner, claiming one sells each 30 seconds.
The model additionally pumped up its skincare providing with the launch of a double cleaning protocol and the Concealer Pen in partnership with Augustinus Bader, and launched a brand new scent, “21:50 Rêverie” in 2024.
fiscal 2025, the model mentioned the funding undertaken all through the earlier monetary 12 months is having a constructive impact. It’s being pushed by class enlargement, product innovation, and enhancements to in-house capabilities, bringing each improvement and gross sales in-house.
This fall, Beckham’s documentary sequence, which is able to element her journey as a dressmaker from 2008, will air on Netflix.
The model will even introduce its first basis later this 12 months, which is poised to assist the skincare-backed complexion class signify greater than 20 p.c of complete gross sales by the top of 2025.
As for the wholesale enterprise, the model mentioned that by the top of 2025, it’s going to open greater than 130 new doorways in key markets, bringing the model’s presence to 200 doorways worldwide.
