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AI is the newest frenemy for advert businesses. On the one hand, generative AI applied sciences could make it simpler for manufacturers to take their advertising and marketing in-house. Then again, the tech will be so sophisticated and expensive that it may push entrepreneurs to turn into much more reliant on businesses.
“Lots of it hinges on [the question of] ‘Ought to I pay my company to tackle these challenges and put the price there, or do I do it myself?’” mentioned Kimeko McCoy, senior advertising and marketing reporter and host of the Digiday Podcast within the newest episode.
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