ENDLESS SUMMER: As Parisians finish their summer time seashore holidays and trickle again into the French capital for “la rentrée,” or the back-to-school interval, in English, Chloé is extending the sunny, free-spirited temper with its winter marketing campaign.
Photographer David Sims captured American mannequin Grace Hartzel amid the grandeur of a Belle Époque villa, evoking a ’70s temper and “the low season great thing about the French Riviera.”
Chemena Kamali, inventive director of Chloé, has regularly turned to the previous for inspiration, right here “drawing on the legendary attract of Villa Nellcôte within the early Nineteen Seventies, a time marked by inventive freedom, decadent ease, thriller and distinction,” in keeping with the maison, which shared the photographs first with WWD.
They may seem beginning Tuesday on the Richemont-owned model’s digital channels.
“The marketing campaign evokes an environment of cinematic pressure between sensuality and restraint, presence and escape,” in keeping with Chloé.
Kamali was in control of inventive course, with styling by Elodie David Touboul. Sims additionally took cost of movie course.
“With these photographs, I needed to seize the low season spirit in addition to the sense of escape and freedom of the French Riviera within the early Nineteen Seventies, a time when inventive freedom, decadence and thriller collided with the uncooked hedonism of that point,” Kamali mentioned. “Grace introduced her personal sensuality, rebellious charisma and dynamic free-spirited vitality into the marketing campaign and made it fully hers.”
The winter assortment, attributable to arrive in Chloé boutiques and on Chloe.com from Sept. 4, hinged on frothy, but strong-shouldered blouses; vaguely Victorian heirloom jackets; demonstrative quilted coats with tubular fur trim; plunging Henley knits, and lengthy, slender chiffon skirts.
