Managing one Instagram account takes time. Managing a number of Instagram accounts is a full-time job, after which some. To not point out, a recipe for missed posts, mixed-up logins, and psychological tabs you possibly can’t shut.
Whether or not you’re a contract social media supervisor juggling a number of purchasers, a part of an company working dozens of accounts, or in-house at a model with separate profiles for merchandise, areas, or campaigns, you want a system that retains every part straight.
The excellent news: Instagram makes it attainable to run a number of accounts from the identical gadget, and with the precise instruments (hello, Hootsuite), you possibly can publish, reply, and report on all of them from one place, with out shedding monitor of what goes the place.
Wish to know the way? This information will train you.
Bonus!!!
Get our 2025 Social Media Traits report for the insights it’s essential to attain your targets in what’s shaping as much as be social’s finest yr but.
Can you have got a number of Instagram accounts?
Sure, you possibly can have and handle multiple Instagram account, and every can nonetheless be a totally separate profile with its followers, feed, messages, and settings.
A number of accounts are useful when it’s essential to hold content material, audiences, and analytics separate.
Managing a number of Instagram accounts is frequent for:
- Freelance social media managers juggling totally different shopper manufacturers
- Businesses working campaigns for a lot of companies without delay
- In-house entrepreneurs managing regional or product-specific accounts
- Creators or influencers separating private {and professional} profiles
- Companies with devoted accounts for hiring, customer support, or occasions
The Instagram app helps you to hyperlink and change between accounts within the Accounts Heart, so you possibly can publish, reply, and test notifications with out logging out and in every time.
Or, you should utilize a social media administration device like Hootsuite, which helps you to handle your entire Instagram accounts and different social media accounts without delay, in a single place.
What number of Instagram accounts can you have got?
Within the Instagram app, you might be logged into as much as 5 accounts on the identical telephone or pill concurrently. Switching between them is as simple as double-tapping your profile image — no logging out required.
Except for that, you possibly can have as many Instagram accounts as you need. The five-account restrict solely applies to what number of you might be signed into without delay on a single gadget. If it’s essential to handle greater than 5, you’ll must log off and again in to entry additional accounts.
Fast information:
- Logged-in restrict: 5 accounts per gadget within the Instagram app
- Complete accounts you possibly can personal: Limitless, so long as every has a novel username and login
- Greatest workaround for greater than 5: Use a social media administration device like Hootsuite to handle them multi functional place
How one can create a second Instagram account (or extra)
Instagram makes it easy so as to add one other profile to your account so you possibly can change between them with out logging out.
Right here’s find out how to create a number of Instagram accounts.
On cell (iPhone or Android)
First, open the Instagram app and go to your profile by tapping your profile image within the backside proper.
Then, faucet your profile title on the high. You’ll see an choice to Add Instagram account. Click on there.
Now, select Create new account.
Enter your new profile title and faucet Subsequent.
Then, faucet Proceed, and when prompted, select Permit and proceed so as to add the brand new profile to your Accounts Heart.
If you happen to don’t wish to join it to the Accounts Heart, you possibly can faucet Create password as an alternative, set a safe password, and faucet Subsequent. After that, add your telephone quantity or electronic mail tackle for this account, then faucet Subsequent.
Lastly, faucet Full enroll and customise your profile image, bio, and settings.
Professional tip: Save your new Instagram account login info in a password supervisor and activate two-factor authentication for each account you run.
On desktop
First, go to instagram.com and signal out of your present account when you’re logged in.
Subsequent, click on Join and create your new account. You’ll must enter an electronic mail tackle or telephone quantity, select a username, and set a password.
Comply with the prompts to confirm your new account and full your profile setup.
As soon as your new account is prepared, log in to it, go to https://accountscenter.instagram.com/ and select Add accounts, then Add Instagram.
Now, register to the account you simply created.
Professional tip: Switching between a number of Instagram accounts on the desktop is just not as simple. We propose utilizing your cell app or a social media administration device like Hootsuite slightly than the desktop browser.
How one can change between a number of Instagram accounts
When you’ve arrange your accounts, switching between them is fast, particularly when you’ve added all of them to your Accounts Heart or a social media administration device.
Utilizing the Instagram app
First, open the Instagram app and faucet your profile image within the backside proper to go to your profile web page.
Subsequent, faucet and maintain your profile image within the backside proper. A menu of all of your added accounts will seem.
Choose the account you wish to change to. Instagram will refresh immediately to that profile.
Alternate technique: You may also faucet your username twice within the app at any time to modify to your most just lately used alternate account.
Utilizing Hootsuite
In Hootsuite, switching between a number of Instagram accounts is fast and easy. You don’t must log off or open additional tabs, as a result of every part lives in a single dashboard.
Once you log in, you possibly can see all of your linked accounts by clicking in your username icon within the backside left of your Hootsuite dashboard.
Then, select social accounts and groups.
You may also change between Instagram accounts simply whereas in Create mode, utilizing the Hootsuite Composer.
Merely select the Instagram account you wish to publish to through the use of the dropdown menu.
From the Hootsuite dashboard, you can too:
- See every part without delay: Streams allow you to monitor every account’s feed, mentions, hashtags, or scheduled posts facet by facet.
- Keep organized: Every account’s scheduled content material seems within the shared content material calendar.
- Put up smarter: Schedule Instagram posts, Reels, and Tales upfront, so each account stays energetic even while you’re busy.
- Observe efficiency: Change to the Analytics view to give attention to one account or evaluate outcomes throughout a number of to see what’s working finest.
How one can handle a number of Instagram accounts successfully
Managing a number of Instagram accounts is less complicated when you have got a system. The right combination of instruments, planning, and processes retains you organized, prevents errors, and provides each account the eye it deserves.
Right here’s find out how to do it proper.
1. Use a social media administration device
Switching accounts within the Instagram app is okay when you’re managing two or three accounts. However when you’re juggling 5, six, or seven — throughout totally different manufacturers, voices, and inboxes — it will get messy, quick.
You begin second-guessing which account you’re on. Notifications pile up the place they shouldn’t. A DM sits unanswered for days as a result of it obtained buried underneath one other profile’s alerts.
Yikes.
A social media administration device like Hootsuite solves all of that by placing each account into one central dashboard. You’ll be able to see each profile facet by facet, with out worrying about shedding your house.
For instance, let’s say you’re an company social media supervisor. You’ve obtained three restaurant purchasers, two health manufacturers, and a nonprofit in your roster. With Hootsuite, you possibly can:
- Schedule all their Instagram posts in a single sitting, with out hopping between profiles
- See each DM, remark, and point out in a single unified inbox, then reply straight with out switching tabs
- Hold model property, captions, and hashtag lists organized per shopper
- Assign posts or messages to teammates so nothing will get missed
It additionally makes approvals simpler. As a substitute of sending screenshots forwards and backwards, you possibly can route posts to purchasers or managers for evaluate proper inside Hootsuite. As soon as authorized, they go dwell on the time you’ve set.
The outcome? Much less psychological load, fewer errors, and extra time for artistic work as an alternative of admin.
#1 for Instagram advertising and marketing
Schedule posts, Reels, and Tales. Reply feedback and DMs, and construct lovely experiences. It’s really easy.
Begin free 30-day trial
2. Plan your content material calendar
If you happen to’re a multi-account social media advertising and marketing supervisor and aren’t scheduling your content material, we’re amazed by (and concern) your bravery.
As a result of when Instagram recommends you publish not less than 3-5 instances every week — doing that on the fly, day after day, whereas nonetheless seeing high-performing outcomes, is simply not lifelike.
The motto is figure smarter, not on the verge of tears.
With Hootsuite, you possibly can simply plan your content material calendar days, weeks, and even months upfront in response to your account’s optimum posting time.
With Hootsuite, you possibly can plan your content material calendar days, weeks, and even months upfront, with every account’s optimum posting time constructed proper in. The Greatest Time to Put up characteristic analyzes your previous efficiency and viewers engagement patterns to recommend the precise moments your content material is most probably to land. That manner, you’re not simply filling a calendar, you’re maximizing attain and interplay.
Plus, your Hootsuite calendar view helps you to:
- See all upcoming posts for each account in a single place
- Drag and drop to regulate dates or campaigns on the fly
- Coloration-code by model, marketing campaign, or content material kind for fast visible readability
3. Create a posting workflow
Once you’re working a number of Instagram accounts, chaos creeps in quick when you don’t have a system. The extra individuals concerned, from designers to copywriters to model managers, the extra alternatives for missed steps, mismatched captions, or posting from the flawed account solely.
A posting workflow is your security web.
Consider it as a guidelines that each publish passes by means of earlier than it goes dwell. Perhaps that begins with content material creation, then strikes to caption writing, then approvals, then scheduling. The order isn’t as vital as ensuring everybody is aware of their function and when it’s their flip.
The very best workflows are documented and simple to comply with. That is likely to be a shared spreadsheet, a undertaking administration board, or constructed straight into your social media device (ahem, Hootsuite makes this simple). The secret is that nothing strikes ahead with out being checked off.
4. Observe efficiency by account
Once you handle a number of Instagram accounts, it’s simple to lump all of your outcomes collectively and name it a win. However that’s a fast option to miss what’s actually working — and what’s quietly underperforming.
Every account has its personal viewers, targets, and voice. You should monitor them individually so you possibly can see which of them are pulling their weight and which of them want consideration.
Perhaps your primary model account drives many of the site visitors, however your area of interest product account is killing it on Reels.
Or perhaps one area’s engagement fee out of the blue tanks, and you’ll spot it earlier than it drags the entire common down.
A transparent reporting setup will aid you:
- See how every account contributes to total enterprise targets
- Spot tendencies or seasonal patterns distinctive to sure audiences
- Again up requests for price range or sources with laborious numbers
You are able to do this manually in spreadsheets, however that will get messy quick.
Hootsuite Analytics helps you to filter efficiency by account and evaluate them facet by facet, so you possibly can shortly see the place to double down and the place to pivot, with out juggling exports or drowning in tabs.
3 frequent errors to keep away from when managing a number of Instagram accounts (in response to the consultants)
Hey, errors occur. However, the excellent news is, most errors are avoidable you probably have the precise programs and habits in place.
I spoke to Steffi Thake, Social Media Lead at LeoVegas Group in Las Vegas, about the commonest pitfalls she’s seen whereas managing 22 Instagram accounts (yeah, that many!)
Right here’s what she says to be careful for.
1. Mixing up content material between accounts
Reusing a profitable publish throughout a number of manufacturers may save time, however it usually backfires. Thake says the most important subject she sees is “copy-pasting with out correct localisation or model distinction,” particularly throughout totally different merchandise or areas.
Every model at LeoVegas has its personal tone, viewers, and even regulatory guidelines, so one-size-fits-all content material isn’t an possibility.
They depend on brand-specific templates, necessary localisation checks, and shut work with nation groups to ensure campaigns land the precise manner in the precise market.
Her recommendation: give each account its personal calendar and approval course of so that you’re by no means tempted to take the shortcut.
2. Posting to the flawed account
If you happen to’ve ever switched accounts in a rush and by accident hit “Put up,” you’re not alone. Even Thake’s group, with all their programs, has made the error.
“In fact this can be a danger,” she says. “With 22 energetic Instagram accounts, it’s essential to be on high of your recreation.”
That’s simpler mentioned than executed. “Certain, we’ve made errors — it’s solely human,” she admits. “However when it has occurred, it was fortunately caught in time by quick-eyed group members.”
These moments have saved them from probably complicated their viewers or, extra critically, breaching promoting laws within the flawed market.
To scale back the danger, LeoVegas has constructed safeguards into their workflow. Their social media administration device makes use of clear visible cues, necessary double-checks, and web page permissions tailor-made to every SMM.
Additionally they hold strict naming conventions and restrict entry to accounts so group members solely see those they handle. The outcome? Far fewer near-misses, and loads much less scrolling to search out the precise account.
3. Forgetting to have interaction with every group
Posting is just half the job of a social media supervisor. The opposite half is displaying up within the feedback, DMs, and tagged posts for every account you handle, and doing it in a manner that feels just like the model.
“Your tone in a reply could make or break a follower’s notion,” says Thake. “A lighthearted, self-deprecating remark may work completely for one model however be utterly off for an additional that positions itself as premium and complicated.”
The important thing, Thake says, is to deal with each interplay like a continuation of your content material technique. “You wouldn’t publish the identical generic artistic all over the place, so don’t reply to your viewers in the identical generic manner.”
Her group retains model playbooks outlining voice, vocabulary, and even banned phrases for every market. That manner, whether or not they’re replying to a grievance, celebrating a buyer win, or becoming a member of a trending dialog, each interplay feels on-brand, and by no means prefer it got here from a copy-paste script.
Do you want a enterprise account to handle a number of Instagram profiles?
You don’t have to make use of an Instagram Enterprise account to handle a number of Instagram profiles. Technically, you possibly can run a number of private accounts from the identical telephone. However if you wish to do Instagram advertising and marketing like a professional, a Enterprise or Creator account is the best way to go.
Why? As a result of private accounts simply don’t provide the instruments you want for content material planning, analytics, and progress.
Listed below are the three kinds of accounts at the moment accessible on Instagram:
- Private: Greatest for informal, non-commercial use. No analytics, no scheduling by means of third-party instruments, and no superior options.
- Creator: Constructed for influencers, public figures, and content material creators. You get detailed follower insights, branded content material instruments, and versatile profile controls.
Enterprise: Designed for manufacturers and organizations. You get every part in a creator account, plus superior advert instruments, group entry choices, and extra strong analytics.
Right here’s what you get with a Enterprise or Creator account:
- Entry to Instagram Insights so you possibly can see what’s working (and what’s not)
- The flexibility to schedule and publish posts utilizing instruments like Hootsuite
- Contact buttons in your profile so followers can attain you immediately
- Advert marketing campaign administration by means of Meta’s advert instruments
- Class labels so individuals immediately know what your model or function is
When to make use of a device to handle a number of Instagram accounts
If you happen to’re working one or two accounts casually, the Instagram app is likely to be sufficient. However as quickly as your workload will get heavier — or your targets get extra bold — a devoted social media administration device begins to make sense.
It is best to think about using a device like Hootsuite if:
- You handle greater than two or three accounts frequently
- You’re employed as a part of a group and wish shared entry or approval workflows
- You should schedule content material upfront so posts go dwell even while you’re offline
- You need all of your engagement (feedback, DMs, mentions) in a single inbox as an alternative of hopping between profiles
- You want clear, visible experiences on how every account is performing
- You wish to join Instagram with different social media platforms and handle every part in a single dashboard
- You’d slightly keep away from the fixed danger of posting from the flawed account
5 finest instruments to handle a number of Instagram accounts
Managing multiple Instagram profile? The proper device retains you organized, saves time, and helps you keep away from expensive errors.
Listed below are our high 5.
1. Hootsuite
Hootsuite is a full social media administration platform constructed to deal with a number of Instagram accounts with out the chaos. You’ll be able to schedule posts, monitor inboxes, monitor analytics, and collaborate along with your group — multi functional dashboard.
Who is that this for? Companies, businesses, and social media managers who must handle totally different accounts throughout a number of platforms without delay.
Pricing: Begins at $99/month with a 30-day free trial.
SMM star score: ⭐⭐⭐⭐⭐
My favourite options:
- Unified inbox: All of your Instagram DMs and feedback (plus different platforms) in a single place, making it practically unimaginable to overlook a message.
- Greatest Time to Publish: AI-powered suggestions that take the guesswork out of scheduling.
What’s missing/lacking? The platform is feature-rich, which might really feel overwhelming to freshmen, however the onboarding sources are sturdy.
Buyer evaluate:
Supply: G2
2. Instagram app
If you happen to’re managing only some accounts, the native Instagram app is free and surprisingly succesful. You’ll be able to keep logged into as much as 5 accounts and change between them immediately.
Who is that this for? Creators and small companies managing a handful of accounts with out the necessity for superior scheduling or analytics.
Pricing: Free
SMM star score: ⭐⭐⭐
My favourite options:
- Fast account switching: Faucet and maintain your profile image to leap between accounts immediately.
Native content material instruments: Entry all of Instagram’s options, together with Reels, Tales, and built-in analytics.
What’s missing/lacking? No superior scheduling, restricted analytics, and engagement monitoring is account-by-account.
Buyer evaluate:
Supply: G2
3. Meta Enterprise Suite
Meta’s personal administration device helps you to management Instagram and Fb accounts from one place. It’s primary however purposeful for small groups or solo managers.
Who is that this for? Companies and creators managing each Instagram and Fb who need free scheduling and primary analytics.
Pricing: Free
SMM star score: ⭐⭐
My favourite options:
- Cross-platform posting: Publish to Instagram and Fb on the similar time.
- Fundamental scheduling: Plan posts and Tales straight within the device.
What’s missing/lacking? Restricted analytics in comparison with paid instruments, and the interface can really feel clunky.
Buyer evaluate:
Supply: G2
4. Later
Later is a visually-focused scheduler with a drag-and-drop content material calendar, nice for planning Instagram grids.
Who is that this for? Visible-first creators, influencers, and small groups who desire a easy, aesthetic scheduling device.
Pricing: Free plan accessible; paid plans begin at $16.67/month.
SMM star score: ⭐⭐⭐
My favourite options:
- Visible planner: See your grid earlier than you publish to maintain your feed cohesive.
- Hashtag options: Routinely recommends hashtags to spice up attain.
What’s missing/lacking? Restricted analytics and no unified inbox for managing engagement.
Buyer evaluate:
Supply: G2
5. Buffer
Buffer is understood for its clear interface and ease. It’s excellent if you need primary scheduling with out additional complexity.
Who is that this for? Freelancers, small companies, or anybody who needs a no-frills scheduling device.
Pricing: Free plan accessible; paid plans begin at $5/month per channel.
SMM star score: ⭐⭐⭐
My favourite options:
- Queue scheduling: Shortly fill a posting schedule with out worrying about precise instances.
- Put up efficiency breakdown: Straightforward-to-read analytics for fast insights.
What’s missing/lacking? No in-depth reporting or superior collaboration instruments.
Buyer evaluate:
Supply: G2
FAQ: Managing a number of Instagram accounts
Can I’ve two Instagram accounts with the identical electronic mail?
Sure, however solely up to some extent. Instagram helps you to affiliate one electronic mail tackle with as many as 5 accounts. Which means you possibly can create and handle as much as 5 profiles utilizing the identical electronic mail, however if you need greater than that, you’ll must register further accounts with totally different electronic mail addresses or telephone numbers.
What number of Instagram accounts are you able to handle on one telephone?
Instagram helps you to keep logged in to as much as 5 accounts on the similar time on one gadget. Switching between them solely takes a few faucets. If it’s essential to handle greater than 5, you possibly can both log off and again in or use a social media administration device like Hootsuite, which permits limitless accounts in a single dashboard.
Can I merge two Instagram accounts?
No. Instagram doesn’t at the moment supply a option to merge accounts. If you wish to consolidate, you’ll need to manually transfer followers and content material to the account you wish to hold, after which shut the opposite.
Can I log into a number of Instagram accounts on the identical gadget?
Sure. Within the Instagram app, you possibly can add a number of accounts and change between them with out logging out. Simply faucet and maintain your profile image, then choose the account you need. Or, double-tap your profile image to modify to your most just lately used account shortly.
What’s one of the best app to handle a number of Instagram accounts?
Hootsuite is a best choice for a lot of social media managers. It helps you to schedule posts, reply to messages, monitor efficiency, and handle engagement for a number of Instagram profiles (and different social channels) multi functional place.
Can I exploit Hootsuite to handle Instagram accounts?
Sure. Hootsuite makes it simple to publish, schedule, and monitor a number of Instagram accounts from one dashboard. You may also monitor analytics by account, handle DMs, and arrange approval workflows for group members.
Save time managing Instagram for enterprise utilizing Hootsuite. From a single dashboard, you possibly can create, schedule and publish posts on to Instagram, have interaction your viewers, measure efficiency and run all of your different social media profiles. Attempt it free right this moment.
