On Thursday, the WNBA’s Golden State Valkyries will host the inaugural Valkyries Style Present, introduced by Sephora. The style present will happen at Above the Rim, a personal area above the Chase Middle the place the Valkyries play within the Bay Space.
Merging the worlds of vogue, magnificence and basketball, the present will function two items designed for the style present created by Valkyries guard Tiffany Hayes, beneath the inventive course of Valkyries Collective member, stylist and picture marketing consultant Brittany Hampton.
“Style has been an enormous a part of my private journey,” mentioned Hayes. “It’s how I inform my story and form my narrative with out saying a phrase. As knowledgeable athlete, individuals usually see me in uniform, however type permits me to step exterior of that and present completely different layers of who I’m. It provides me confidence, it grounds me and it jogs my memory that my id is larger than how I carry out once I’m on the courtroom. Valkyries Style Week means quite a bit to me as a result of it provides girls like me the platform to point out that energy, creativity and tradition go hand in hand — and that’s highly effective for the subsequent technology to see all of the other ways self-expression can seem like.”
With its customized Sephora-branded runway, the present will embody 15 items, with 13 items curated from numerous designers reminiscent of Retired from Society, AuthMade, Lifeless Dust, Ru by Rupal and Youngsters of Immigrants. The appears can be accessible to buy on the Valkyries Store beginning in October. The Valkyries will even share the gamers’ vogue suggestions and tendencies all through this week, main as much as the present.
In April, Sephora inked a multiyear partnership with the Valkyries — the multinational magnificence retailer’s identify is on the basketball workforce’s efficiency heart, placements all through the Chase Middle and contains a curated kiosk within the area for followers to buy.
“Style in sports activities isn’t nearly clothes; it’s a robust type of self-expression, a mirrored image of particular person type and id. Nevertheless it’s additionally a collective assertion, a visible illustration of the league’s tradition — daring, assured and unapologetically genuine. For a lot of, it helps inform the story of who these unbelievable athletes are, on and off the courtroom and has develop into a part of connecting with followers and shaping the league’s cultural footprint,” mentioned Jess Smith, president of the Valkyries.
