When Neha Singh joined Salesforce as a Territory Account Government, she wasn’t new to gross sales. With over a decade of expertise in SaaS and consultative promoting, she knew her manner round a deal. What she didn’t count on was simply how briskly, deep, and dynamic the Salesforce ecosystem can be.
[Image credit: Neha Singh / Salesforce]
You suppose you’ve understood one thing, after which there’s a brand new launch, or a completely new product. At Salesforce, you’re all the time studying.”
Neha Singh, Territory Account Government
And for these simply getting into this world, she’s bought just a few classes to make that studying curve rather less daunting — and much more significant.
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The starter package: Recommendation for brand spanking new tech sellers
In case you requested Neha what she needs each new tech vendor knew she’d say it’s not about having all of the solutions on day one. It’s about the way you present up, keep curious, and continue learning as you go.
Right here’s her tackle what actually helps:
1. Keep curious — it’s your greatest edge
Salesforce strikes quick — and so do the industries its clients function in. For Neha, curiosity isn’t simply useful, it’s important.
[Image credit: Neha Singh / Salesforce]
Each buyer interplay that you should have — each dialog, each deal — will educate you one thing new.“
Neha Singh, Territory Account Government
That mindset paid off massive when a retail consumer, sad with previous experiences, appeared fully closed off.
As an alternative of pushing tougher, Neha and her workforce took a detour — they turned clients.
They visited shops, browsed the web site, examined the expertise end-to-end. Armed with actual insights, they walked into the subsequent assembly and flipped the script. A 30-minute slot became a two-hour dialog with the C-suite — as a result of they weren’t simply promoting anymore, they had been talking the shopper’s language.
2. Know your buyer, know your worth
Credibility gaps — particularly as a girl in conventional industries like manufacturing, building, and oil — are actual. Neha’s technique to bridge them? Deep, considerate preparation.
[Image credit: Neha Singh / Salesforce]
“Ensure you know your buyer — their enterprise, their challenges, their progress plans,” she stated.
“And you could know your individual answer very well, particularly the worth that you simply carry into their ecosystem.”
This type of preparation, she defined, provides her the readability and confidence to guide conversations, regardless of who’s on the opposite facet of the desk.
3. Don’t disqualify your self earlier than you’ve even began
“Plenty of occasions, individuals who don’t have a background in know-how in all probability marvel if that is the correct place for them,” she stated. “However I all the time inform them, don’t rely your self out earlier than you’ve even began.”
She speaks from expertise. Neha’s background is in commerce — not know-how. And but, 13 years into tech gross sales, she’s thriving. That’s as a result of Salesforce isn’t simply in search of technical specialists. It’s in search of people who find themselves curious, who love fixing issues, who need to construct long-term relationships with clients, and who care about doing significant work.
4. Discover your fashion — and neglect the one-size-fits-all recommendation
Not each profitable salesperson suits the identical mildew — and Neha’s residing proof. Her fashion is rooted in empathy and endurance — she’s extra about listening and constructing belief than speeding to shut.
[Image credit: Neha Singh / Salesforce]
Generally, the neatest transfer in gross sales is to decelerate. Let the connection breathe.“
Neha Singh, Territory Account Government
That mindset made all of the distinction when she took over a difficult account. The consumer was hesitant to re-engage — conversations had stalled, and belief wanted rebuilding. However Neha didn’t lead with a pitch. She got here in with questions and endurance.
She mapped issues, observed what wasn’t being stated, and paid shut consideration to what the connection actually wanted. For her, it wasn’t about promoting something, it was about exhibiting the shopper that she was in it for the lengthy haul. And that regular, people-first method laid the groundwork for a long-term partnership.
“It took time,” she added, “however it was value it. We weren’t simply distributors anymore — we had been companions.”
5. Let AI do the heavy lifting
For brand new sellers, the training curve can really feel steep. Neha’s recommendation? Don’t do all of it your self — let instruments like Agentforce assist.
“Agentforce flattens that curve,” she stated. “It summarizes your account historical past, preps you for conferences, calls out purple flags — all in seconds.”
As an alternative of spending hours digging by means of notes, she now makes use of Agentforce to prep for account evaluations, draft emails, and floor insights quick. “It frees up your time,” she added, “so you may give attention to constructing relationships — the half solely you can do.”
Bonus level: Discovering a spot that backs you
Neha’s recommendation is straightforward — belief your self, discover your voice, and construct your individual fashion. Nevertheless it additionally helps to be in a spot that backs you whilst you do it.
[Image credit: Neha Singh / Salesforce]
At Salesforce, she’s seen firsthand how ladies are supported, empowered, and set as much as succeed. “You see ladies main at each stage,” she stated. With packages like Trailblazing Girls, Return to Work, and the Salesforce Girls’s Community, she’s discovered not simply inspiration — however neighborhood.
Prepared to start your story?
Impressed by Neha’s journey? In case you’re curious, empathetic, and able to remedy actual issues — there’s a spot for you right here. Discover careers at Salesforce and apply at the moment!
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