Always Up-to-Date List of Instagram Ad Sizes & Specs [August 2025]

Final up to date: August 22, 2025

Instagram’s advert specs are continually evolving, with frequent updates and new characteristic rollouts, making it a problem to maintain your inventive property optimized. A profitable Instagram promoting technique begins with getting the basics proper—and that features nailing your advert specs.

Neglect the outdated spec sheets. We’ve created and up to date this information to be your single supply of fact. Let’s dive into the exact dimensions that you must construct compelling, high-performing adverts that seize your viewers’s consideration.

Fast Instagram advert specs

That will help you rapidly discover the specs you want, here’s a abstract of an important necessities for every main Instagram advert format.

For extra detailed info, please confer with the sections under.

Advert Format
Really helpful Dimension (Pixels)
Facet Ratio
File Dimension Restrict

Feed Picture Advert
1440 x 1440
1:1
30MB

Feed Video Advert
1440 x 1880
4:5
4GB

Profile Feed Picture Advert
1080 x 1080
1.91:1 to 4:5
30MB

Profile Feed Video Advert
1080 x 1080
1.91:1 to 9:16
4GB

Tales Picture Advert
1440 x 2560
9:16
30MB

Tales Video Advert
1440 x 1800
4:5
4GB

Reels Picture Advert
1440 x 2560
9:16
30MB

Reels Video Advert
1440 x 2560
9:16
4GB

Carousel Feed Advert
1080 x 1080
1:1 or 4:5
30MB (Picture), 4GB (Video)

Carousel Tales Advert
1080 x 1920
9:16
30MB (Picture), 4GB (Video)

Carousel Reel Advert
1080 x 1080
9:16
30MB (Picture)

Assortment Feed Advert
1080 x 1080
1.91:1 to 1:1
30MB (Picture), 4GB (Video)

Assortment Story Advert
1080 x 1080
1.91:1 to 1:1
30MB (Picture), 4GB (Video)

Assortment Reels Advert
500 x 888
9:16 (Cowl), 1:1 (Product)
30MB (Picture), 4GB (Video)

Discover Picture Advert
1080 x 1080
9:16
30MB

Discover Video Advert
1080 x 1080
4:5
4GB

Instagram Feed adverts

The Instagram Feed is prime actual property for advertisers. Your advert has the potential to command a consumer’s full consideration, however with that energy comes nice accountability—your inventive must be completely optimized to profit from that area. Based on the 2025 Sprout Social Index™, customers rank authenticity and relatability as the highest two traits they worth most in model content material, making the Feed a perfect place to showcase it.

Instagram Feed picture adverts

Whereas Instagram helps numerous facet ratios, a 1:1 sq. ratio is beneficial to make sure your picture shows appropriately with out surprising cropping.

Supply: Fb

Instagram Feed picture advert dimensions and tips

• Minimal decision: 1440×1440 pixels
• Really helpful ratio: 1:1
• Minimal width: 500 pixels
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Most file dimension: 30MB
• Really helpful picture codecs: JPG, PNG

Instagram Feed picture adverts character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Most variety of hashtags: 30

Instagram feed video adverts

As with many different platforms, the recognition of video is surging on Instagram. However to ensure you’re on prime of your video technique, it’s essential to make sure you’re utilizing the right sizes and specs.

Much like in-feed picture adverts, video adverts can seem at totally different facet ratios, however manufacturers ought to be aware of Instagram’s personal suggestions when planning content material to make sure one of the best look throughout all gadgets clients could also be utilizing.

Supply: Fb

Instagram Feed video advert specs

• Minimal decision: 1440×1880 pixels
• Really helpful ratio: 4:5
• Minimal width: 250 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really helpful video codecs: MP4, MOV, GIF
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Feed video adverts character limits

• Major textual content: 125 characters
• Most variety of hashtags: 30

Instagram Profile Feed adverts

Adverts within the Instagram profile feed seem for customers as they scroll by a public Instagram profile’s content material, providing a much less intrusive approach to attain an engaged viewers. Customers will see such a advert as they scroll by the profile’s feed, and adverts can seem as both video or static pictures.

Instagram Profile Feed picture adverts

Supply: Fb

Instagram Profile Feed picture advert dimensions and tips

• Really helpful decision: 1080×1080 pixels
• Really helpful ratio: 1:1
• Facet ratio vary: 1.91:1 to 4:5
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Minimal Width: 500 pixels
• Minimal Peak: 400 pixels
• Most file dimension: 30MB
• Really helpful file codecs: JPG, PNG

Instagram Feed picture adverts character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Most hashtags: 30

Instagram Profile Feed video adverts

Supply: Fb

Instagram Profile Feed video advert dimensions and tips

• Really helpful decision: 1080×1080 pixels
• Really helpful ratio: 4:5
• Facet ratio vary: 1.91:1 to 9:16
• Minimal facet ratio: 4:5
• Most facet ratio: 1.91:1
• Minimal Width: 500 pixels
• Minimal Peak: 500 pixels
• Most file dimension: 4GB
• Really helpful file codecs: MP4, MOV or GIF
• Video size: 1 second to 60 minutes
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Feed video adverts character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Most hashtags: 30

Instagram Tales advert sizes

There’s actual energy to utilizing Instagram Tales in your social media promoting technique.

With over 2 billion month-to-month energetic customers, Instagram Tales are a powerhouse for promoting. The total-screen, vertical format supplies an immersive canvas on your model’s message.

Information reveals that customers need manufacturers to be genuine on social media, and Instagram Tales are the right place to ship that behind-the-scenes really feel.

Instagram Tales picture adverts

Instagram Tales have a whole lot of options that make single picture adverts superb on your advertising and marketing marketing campaign. Leverage interactive components like polls, stickers and GIFs to make your static picture adverts extra participating and drive customers to swipe up.

Supply: Fb

Instagram Tales advert picture dimensions and tips

• Minimal decision: 1440×2560 pixels
• Really helpful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really helpful picture codecs: JPG, PNG

Professional Tip

Go away 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your inventive freed from textual content and logos. This “secure zone” ensures your key components aren’t lined by the profile icon or call-to-action prompts.

Instagram Tales picture adverts character limits

• Major textual content: 125 characters

Instagram Tales video adverts

Making a compelling audio-visual expertise with Tales is essential. Maintain your message concise and impactful to seize consideration throughout the first few seconds, and utilizing captions is strongly beneficial.

Supply: Fb

Instagram Tales video advert specs

• Minimal decision: 1440×1800 pixels
• Really helpful ratio: 4:5
• Minimal width: 250 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really helpful video codecs: MP4, MOV, GIF
• Video captions are beneficial.
• Video sound is beneficial.

Instagram Tales video adverts character limits

• Major textual content: 125 characters
• Most variety of hashtags: 30

Instagram Reels advert sizes

Instagram Reels revolutionized how we eat content material, providing fascinating short-form movies that entertain and inform. Promoting by Instagram Reels permits manufacturers to attach with customers authentically, leveraging the platform’s extensive attain and immersive expertise to share significant tales and messages. Whether or not it’s behind-the-scenes glimpses, tutorials or product showcases, Reels provides limitless potentialities for manufacturers to share their narrative and join with their target market on a extra private degree.

Instagram Reels generally is a assortment of each pictures or movies and the inclusion of music or sound. Check totally different combos of Reels codecs on your viewers to search out probably the most participating mixture.

Instagram Reels picture adverts

Whereas Reels are video-centric, you need to use a full-screen vertical picture as an advert placement. This may be an efficient approach to drive site visitors with a powerful call-to-action.

Supply: Fb

Instagram Reels picture advert dimensions and tips

• Minimal decision: 1440×2560 pixels
• Really helpful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really helpful picture codecs: JPG, PNG

Instagram Reels picture adverts character limits

• Major textual content: 72 characters

Professional Tip

Go away 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your inventive freed from textual content and logos. This “secure zone” ensures your key components aren’t lined by the profile icon or call-to-action prompts.

Instagram Reels video adverts

For one of the best outcomes, create Reels adverts that really feel native to the platform—use trending audio, inventive transitions and genuine, human-centric content material.

Supply: Fb

Instagram Reels video specs

• Minimal decision: 1440×2560 pixels
• Really helpful ratio: 9:16
• Most file dimension: 4GB
• Minimal width: 250 pixels
• Video size: 0 seconds to fifteen minutes
• Really helpful video codecs: MP4, MOV
• Video captions is non-compulsory however are beneficial
• Video sound is non-compulsory however is strongly beneficial

Instagram Reels video adverts shouldn’t comprise:

• Licensed music
• Media that accommodates a face or digicam impact
• Media with a GIF
• Media with product tags
• View extra Reels video adverts tips on Meta for Enterprise

Instagram Reels video adverts character limits

• Major textual content: 72 characters

Professional Tip

Go away 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your inventive freed from textual content and logos. This “secure zone” ensures your key components aren’t lined by the profile icon or call-to-action prompts.

To search out extra info, try the Fb Assist Heart and Instagram Enterprise Assist Heart. Wish to know extra visible specs?

Try our full information to all of the social media picture sizes and our full social media video specs information as nicely!

Instagram Carousel advert sizes

Carousel adverts are a flexible format that means that you can showcase a number of merchandise, inform a sequential story or spotlight totally different options in a single advert unit. This format encourages customers to have interaction extra deeply along with your content material.

Instagram Carousel feed adverts (pictures and movies)

Supply: Fb

Instagram carousel feed advert dimensions and tips (pictures and movies)

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 1:1 or 4:5
• Most file dimension (pictures): 30MB
• Most file dimension (movies): 4GB
• Video size suggestion: 1 second to 2 minutes
• Really helpful picture codecs: JPG, PNG
• Really helpful video codecs: MP4, MOV, GIF
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram carousel adverts character limits

• Major textual content: 125 characters
• Variety of hashtags: 30
• Touchdown web page URL required

Instagram Carousel Tales adverts (pictures and movies)

Supply: Fb

Instagram carousel Story advert dimensions and tips (pictures and movies)

• Minimal decision: 1080×1920 pixels
• Really helpful ratio: 9:16
• Most file dimension (pictures): 30MB
• Most file dimension (movies): 4GB
• Video size suggestion: 1 second to fifteen minutes
• Really helpful picture codecs: JPG, PNG
• Really helpful video codecs: MP4, MOV, GIF
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram carousel Story adverts character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Touchdown web page URL required

Instagram Carousel Reel adverts

Supply: Fb

Instagram carousel Reel advert dimensions and tips

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 9:16
• Most file dimension (pictures): 30MB
• Really helpful picture codecs: JPG, PNG
• Variety of carousel playing cards: 2 to 10 playing cards

Instagram Assortment advert sizes

Assortment adverts create an immersive, shoppable expertise. When a consumer faucets the advert, it opens an Instantaneous Expertise—a full-screen touchdown web page the place they will browse a number of merchandise, watch movies and interact along with your model with out leaving the app.

Instagram assortment Feed adverts (pictures and movies)

Supply: Fb

Instagram assortment feed advert dimensions and tips

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 1.91:1 to 1:1
• Minimal picture/video width: 500 pixels
• Minimal picture/video top: 500 pixels
• Most file dimension (pictures): 30MB
• Most file dimension (movies): 4GB
• Really helpful picture codecs: JPG, PNG
• Really helpful video codecs: MP4, MOV, GIF
• Occasion expertise required

Instagram assortment adverts character limits

• Major textual content: 125 characters
• Headline: 40 characters
• Touchdown web page URL required

Instagram assortment Story adverts

Supply: Fb

Instagram assortment Story advert dimensions and tips

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 1.91:1 to 1:1
• Minimal picture/video width: 500 pixels
• Minimal picture/video top: 500 pixels
• Most file dimension (pictures): 30MB
• Most file dimension (movies): 4GB
• Really helpful picture codecs: JPG, PNG
• Really helpful video codecs: MP4, MOV, GIF
• Occasion expertise required

Instagram assortment Story adverts character limits

• Major textual content: 125 characters
• Touchdown web page URL required

Professional Tip

Go away 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your inventive freed from textual content and logos. This “secure zone” ensures your key components aren’t lined by the profile icon or call-to-action prompts.

Instagram assortment Reels adverts

Supply: Fb

Instagram assortment Story advert dimensions and tips

• Minimal decision: 500×888 pixels
• Cowl ratio: 9:16
• Product picture ratio: 1:1
• Most file dimension (pictures): 30MB
• Most file dimension (movies): 4GB
• Really helpful picture codecs: JPG, PNG
• Really helpful video codecs: MP4, MOV
• Occasion expertise required

Instagram Discover adverts

Instagram Discover is the place customers go to find new content material, creators and types. Inserting adverts right here provide companies a singular avenue to attach with customers who’re actively looking for new content material and inspiration. These adverts seem natively alongside natural content material tailor-made to a consumer’s pursuits.

By leveraging the facility of Instagram’s data-driven concentrating on, advertisers can ship related content material to customers who’re probably to be excited by their services or products.

Instagram Discover picture adverts

Supply: Fb

Instagram Discover picture advert dimensions and tips

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 9:16
• Minimal width: 500 pixels
• Most file dimension: 30MB
• Really helpful picture codecs: JPG, PNG

Instagram Discover picture adverts character limits

• Major textual content: 125 characters

Instagram Discover video adverts

Supply: Fb

Instagram Discover video advert specs

• Minimal decision: 1080×1080 pixels
• Really helpful ratio: 4:5
• Minimal width: 500 pixels
• Most file dimension: 4GB
• Video size: 1 second to 60 minutes
• Really helpful video codecs: MP4, MOV, GIF
• Video captions are non-compulsory however beneficial
• Video sound is non-compulsory however beneficial

Instagram Discover video adverts character limits

• Major textual content: 125 characters

Put these Instagram advert specs into observe

By following these tips, you’ll be able to make Instagram adverts that resonate along with your viewers and drive outcomes. However creating nice adverts is only the start. To really succeed, you want a strong platform to handle, analyze and optimize your complete social technique.

Able to see how Sprout Social may help you flip compelling inventive into measurable enterprise impression? Begin your free trial as we speak.