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    Home»Growth»Coinbase CEO Fired Software Engineers Who Didn’t Adopt AI
    Growth

    Coinbase CEO Fired Software Engineers Who Didn’t Adopt AI

    spicycreatortips_18q76aBy spicycreatortips_18q76aAugust 23, 2025No Comments4 Mins Read
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    Coinbase CEO Fired Software Engineers Who Didn't Adopt AI
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    The CEO of $77.4 billion cryptocurrency platform Coinbase enforced a current AI push by firing workers who did not onboard with new AI instruments by a strict deadline.

    Coinbase CEO Brian Armstrong instructed the “Cheeky Pint” podcast earlier this week that he confirmed his workers how severe he was about AI adoption on the firm.

    Armstrong stated he “mandated” using AI coding instruments internally earlier this yr, and Coinbase workers instructed him that it will take as much as six months to get 50% of the software program engineers on workers to make use of the AI instruments.

    However Armstrong determined to speed up that timeline.

    Associated: The Quickest-Rising Startup Ever Simply Surpassed $500 Million in Annual Income. Here is Why It Retains Rising, In line with Its CEO.

    He instructed software program engineers to be taught the AI instruments by the tip of the workweek. They did not have to make use of the instruments daily; simply get acquainted with them. Engineers who did not onboard needed to meet with Armstrong on a Saturday to elucidate why they hadn’t. These with no good motive have been fired.

    “I jumped on this name on Saturday, and there have been a few individuals who had not carried out it,” Armstrong stated on the podcast. “A few of them had an excellent motive, as a result of they have been simply returning from some journey or one thing, and a few of them did not, and so they acquired fired.”

    It is unclear what number of workers have been fired out of Coinbase’s 4,200-person workforce.

    Coinbase CEO Brian Armstrong. Photographer: Bryan van der Beek/Bloomberg by way of Getty Photos

    Armstrong stated that the firings have been associated to a broader push to make use of AI.

    “Like numerous corporations, we’re leaning as arduous as we will into AI,” Armstrong stated on the podcast. “We made a giant push to get each engineer on Cursor and Copilot,” he added, referring to 2 in style AI coding instruments that generate code from prompts, edit code, and debug applications.

    Armstrong talked about that although some workers did not like his “heavy-handed strategy,” it set the tone and offered readability in regards to the firm’s priorities. Now 33% of Coinbase’s code is written by AI, with the aim of hitting 50% by the tip of the quarter in September, he stated.

    Associated: Perplexity CEO Says AI Coding Instruments Minimize Work Time From ‘4 Days to Actually One Hour’

    Different corporations are additionally producing comparable quantities of code with AI. Google CEO Sundar Pichai acknowledged in April that Google is utilizing AI to put in writing “effectively over 30%” of all new code on the firm, whereas Microsoft CEO Satya Nadella acknowledged in the identical month that AI generates 20% to 30% of latest code at Microsoft.

    Many corporations within the U.S. are mandating that workers use AI instruments. Perplexity, an AI search engine startup valued at $14 billion, made it “obligatory” for engineers to make use of Cursor or Copilot earlier this yr, and noticed measurable outcomes. CEO Aravind Srinivas instructed Y Combinator final month that the AI instruments decreased “experimentation time” from “three, 4 days to actually one hour.”

    “That degree of change is unbelievable,” Srinivas acknowledged.

    AI coding instruments are additionally gaining recognition. Cursor hit a million customers in April since its launch final yr and exceeded $500 million in annual income by June. In the meantime, GitHub Copilot reached greater than 20 million customers final month.

    The CEO of $77.4 billion cryptocurrency platform Coinbase enforced a current AI push by firing workers who did not onboard with new AI instruments by a strict deadline.

    Coinbase CEO Brian Armstrong instructed the “Cheeky Pint” podcast earlier this week that he confirmed his workers how severe he was about AI adoption on the firm.

    Armstrong stated he “mandated” using AI coding instruments internally earlier this yr, and Coinbase workers instructed him that it will take as much as six months to get 50% of the software program engineers on workers to make use of the AI instruments.

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