This week Apple hit Apple TV Plus subscribers with a shock value hike that noticed subscription prices leap from $9.99 to $12.99 within the US, disappointing followers of probably the greatest streaming providers round.
The 30% enhance is efficient instantly for brand spanking new subscribers, whereas current ones have till their subsequent billing cycle. So present subscribers have a minute to resolve in the event that they wish to proceed paying for the service now that it prices roughly $3 extra a month.
Apple tried to justify the rising price by noting that it does not have advertisements on its library of content material.
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“Because it [sic] launch, Apple TV+ has expanded its deep library of tons of of Apple Originals, with hundreds of hours of premium programming throughout genres and brand-new releases weekly — all ad-free,” Apple informed Selection. “Subscribers can discover a wealthy providing of thrilling dramas, epic sci-fi, feel-good comedies and stay sports activities.”
What subscribers are saying
The announcement was met with close to instant backlash from subscribers. A standard chorus we have seen is individuals saying they’ll cancel their subscriptions.
thanks for reminding me to cancel apple television!
— @fortydeucetwits.bsky.social (@fortydeucetwits.bsky.social.bsky.social) 2025-08-22T21:08:57.488Z
I used to be simply pondering I ought to cancel apple television. This can do it for me.August 21, 2025
With stories that Apple loses a billion {dollars} a 12 months on Apple TV Plus, some are joking that they have been subscribed for years with out paying for the service.
“I’ve by no means paid for Apple TV+ however have in some way had a sub because it got here out lol,” mentioned one Redditor.
Over on varied subreddits, individuals are sharing their suggestions for getting probably the most out of your subscriptions for the least cash.
These embody ready for offers, together with Black Friday gross sales or solely subscribing for a month or two, sufficient time to get by means of the exhibits you wish to watch earlier than cancelling once more.
“With the price of all the things going up, it’s simply simpler subscribing for a month or two at a time and binge watch your favourite exhibits on all these completely different apps,” a Reddit poster commented.
As my colleague Malcom McMillan wrote, “I wrestle to see why individuals ought to pay $13 a month for the streaming service. I actually would not. I might merely join the month(s) when ‘Sluggish Horses’ is on, after which cancel as soon as it is over.”
How you can prioritize your streaming subscriptions
Relating to streaming, fixed value hikes have made streaming practically as costly as cable. It may be onerous to resolve which providers to truly pay for.
We now have a information on resolve which streaming providers to cancel. And in the event you resolve Apple’s service is not price the price, it is a pretty simple course of to cancel Apple TV Plus.
Apple will not be including advertisements anytime quickly, which is good as a viewer, however additional backlash to cost hikes could change the corporate’s tune. Whereas exhibits like “Sluggish Horses” and “Severance” are price a watch, if costs proceed to go up, they will not be definitely worth the subscription.
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