Including to its array of world sports activities and leisure below its portfolio, American Categorical is now the official funds associate of Arduous Rock Stadium — additionally encompassing each the Miami Grand Prix and the Miami Dolphins.
As a part of the brand new sponsorship, the Arduous Rock Stadium will be a part of the corporate’s Venue Assortment, permitting its card members early entry to presale tickets, particular fan experiences, unique lounges, fan favourite Amex radios throughout race weekends and extra.
The deal will debut on the upcoming 2025 NFL season for the Miami Dolphins and different big-name leisure occasions taking place on the Arduous Rock Stadium. On the 2026 Miami Grand Prix, the race will see the Amex launch and continuation of the partnership.
Amex initially partnered with System 1 as an Americas regional associate in 2023, which then expanded to a world fee partnership in 2024 onward for the greater than 20 races the game holds globally. The partnership now encompasses the areas of Australia, Asia, Europe, the Americas and the Center East. The corporate has continued to develop as a funds associate throughout basketball, tennis, golf, music, theater and extra.
Jason Inexperienced, senior vp and chief income officer of the Arduous Rock Stadium, Miami Dolphins and the Miami Grand Prix, stated the brand new partnership with Amex is a shared dedication to boost the client expertise and add a slew of latest advantages for each company and card members alike who attend the stadium for live shows and sports activities.
“As Amex continues to develop its powerhouse portfolio of sports activities and leisure sponsorships globally, these new partnerships in Miami elevate the entry and expertise for our card members and improve the worth of their membership. We’re dedicated to displaying up for our card members on the moments they love essentially the most and providing distinctive methods to make them much more particular,” stated Bess Spaeth, government vp of world model administration and experiences at American Categorical.
