Annually, the Eurovision Music Contest unites Europe in an extravaganza of tacky pop hits and lavish performances, so that you greatest imagine the emblem has to match that vibrant power. Now (lastly), the 2026 Eurovision brand has been revealed, nevertheless it hasn’t precisely landed with superfans.
The most effective logos needs to be timeless and immediately recognisable, however the brand new Eurovision brand simply would not have the identical star energy as its predecessors. With new typography and modern design, the unpopular new brand proves that if it ain’t broke, do not repair it.
(Picture credit score: Eurovision Music Contest)
Created by the European Broadcasting Union in collaboration with UK-based inventive company PALS, the brand new Eurovision brand options distinct tweaks to the well-loved design first debuted again in 2004. The handwritten high quality of the wordmark takes on a extra rounded, juvenile look, whereas the ‘tune contest’ component has been made extra dominant, making for a brand that feels extra like a TikTok rebrand than a global tune competitors identification.
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The most important downgrade in the whole 70 years of Eurovision historyThey modified every part what was good concerning the contest and saved every part that must be modified. What a disgrace, this appears horrible pic.twitter.com/vXYEIssa2nAugust 18, 2025
Followers have been extraordinarily vocal about their distaste for the brand new design, with one calling it “The most important downgrade in the whole 70 years of Eurovision historical past.” Others picked aside the finer particulars, with one other fan tweeting, ” I simply f**king seen that the E in contest is capital and the e in Eurovision is lowercase. Disgusting. Burn it and kill it.”
babe get up new eurovision brand simply dropped pic.twitter.com/nwVqt65hOuAugust 18, 2025
You’ll endlessly be missed essentially the most iconic eurovision brand ever pic.twitter.com/tP4IfzwP49August 18, 2025
For extra Eurovision design, try how this yr’s design sparked a deep design debate or check out the very best (and worst) Eurovision brand designs.
